You’ve Got Publicity, Now Where Are The Sales?

After all these years of writing and speaking about the ROI of publicity, I still sometimes hear from people who say they had a great publicity campaign but “it didn’t work.” They were disappointed that they didn’t get the increased sales of their products, books or services they hoped for. If they really had a […]

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How To Make The Most Out Of A Radio Interview

If you’ve just landed an interview on talk radio, congratulations are in order because this is a great venue for giving a boost to your brand and to your credibility as an expert in your field. But maybe you’re a tad nervous and feeling the pressure. After all, you’re starting to realize that you’ll have […]

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Sizing Up The Value Of Social Media

Social media has been a critical piece of the brand-building puzzle for so many years now that you’d think its value no longer needs explaining. Yet every time I think we’ve reached the point where explanations are unnecessary, something occurs that reminds me that maybe that moment hasn’t arrived just yet. […]

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How To Make The Most Out Of Working With Your Social Media Team

Take a look at nearly any recent photograph that shows a large group of people and it’s almost certain that many in the crowd are staring at their smartphones. Possibly some just received a text. But the odds are that a good chunk of them are looking at Facebook, Twitter, Instagram or other social media […]

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Real-Life Lessons From One Woman’s Personal-Branding Efforts

This morning, I was all prepared to write about personal branding for this week’s PR Insider when, lo and behold, an email popped into my inbox that made my points even better than I could. It was a completely unsolicited testimonial from a client who wanted to acknowledge how our efforts played a part in […]

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Hail To The Cheese! Social Media’s Growing Role In How We Interact

Sometimes my timing is great even when I don’t realize it. Last week, when I wrote about how social media can make or break your brand, one of the points I tried to get across was that social media allows you to respond quickly to customers’ questions and concerns. It helps you build one-on-one relationships […]

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Matching Your Message To New Year Resolutions

The end of the year can get hectic. Traveling. Baking. Decorating. Gift buying. All those activities and more can occupy much of your time even as you’re still trying to keep up with the usual day-to-day responsibilities. With your attention drawn elsewhere, it’s easy to let excellent PR opportunities slip by and be gone forever […]

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Getting The Media’s Attention During The Political Season

If you think getting the media to notice your publicity efforts is tough enough already, be prepared. It might be about to get even tougher! In the coming year, politics is certain to dominate the news cycle. That raises the question: How do all of us who are not Donald Trump or Hillary Clinton hope […]

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Successfully Harnessing Your Social Media Marketing

Most of us check in at least occasionally on social media these days. Maybe we share a photograph of our children or grandchildren. Maybe we wish a friend happy birthday or “like” someone’s post about a concert he or she attended over the weekend. […]

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Tips for Making the Most of Your Print Interview

Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist. […]

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Why a ‘Nobody’ Is Getting So Much Publicity

We weren’t Dr. Jaime Kulaga’s first choice for a PR firm. “The first publicist I went to said, ‘What are you thinking, self-publishing your book?’ And ‘What are you thinking, going up against a lot of well-known authors?’ ” Dr. Kulaga recalls. “They said I was a nobody, so they wouldn’t benefit from representing me. […]

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Why Buying Social Media Followers Can Hurt You

If you get spam emails, you’ve probably seen subject lines like this: “Buy followers for cheap!” “Look more legit – Twitter followers $2.99 per 1,000” Boosting your following on social media for just a few bucks can be tempting. Popularity increases perceived value, so a large audience conveys clout and credibility. It’s also an endorsement […]

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To Get Folks Talking, Strike an Emotional Chord

3 Qualities of Successful Publicity I’m constantly entertained by the creativity businesses display as they seek publicity to keep their name in front of audiences and build their brand. While some efforts are more successful than others, invariably the best ones remind us that we need to think beyond the obvious. To get people talking […]

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4 Marketing Must-Do’s for 2014


Top 4 Marketing Mistakes to Avoid in 2014 I love the fresh-scrubbed feel of a new year. It’s a great time to set goals for myself and my company, which always fires me up and inspires me to charge ahead. I do more looking forward this time of year than looking back, but it is […]

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Which Social Media Platforms are Right for You

If you want to be visible in today’s marketplace, you absolutely must have a presence on social media. But there are so many from which to choose nowadays! In addition to the biggies like Facebook and Twitter, we have lots of newcomers, including Instagram, Pinterest and Tumblr. Additionally, some of the older platforms have undergone […]

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NYT Editor’s Tips for Publishing Your Op-Ed

Did you know that New York Times news assistants read every single op-ed piece submitted to its website by readers? That’s amazing – they must get hundreds every day! I learned that and so much more from an article published recently by the paper’s op-ed editor, Trish Hall. She takes readers on a behind-the-scenes tour […]

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