Seven PR Secrets for Getting on Talk Radio as a Guest to Promote Your Business

Getting interviewed on talk radio shows is one of the best ways for their products and services to become known by a wide audience. In fact, talk radio is more popular than ever, and with the increases in specialty programming that cover a wide gamut of topics, there is more opportunity than ever to become a talk show guest. […]

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Economic Downturn Slices Corporate Marketing Budgets

Although corporations may understand the power of public relations, many assume that a media-focused PR campaign is beyond their fiscal reach. This comes down to the fact that most traditional public relations firms charge hefty monthly retainers without offering any guaranteed results. […]

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Two Publicity Tricks To Promote Your Product Effectively

Call it the double whammy of product development – as hard as it is to develop a terrific product, it can be even harder to promote it. Which has, sadly enough, turned out to be the death sentence for far too many “could-have-been” best-selling products. After all, how many companies have been great at the first “whammy” only to throw their hands up at the second, and then tragically, and out of sheer frustration, given up altogether? […]

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