What Are the Building Blocks of a Modern-Day PR Campaign?

While the media has been specializing in reinventing itself every few business quarters, the business of marketing has been slowly evolving, trying to keep up with the changes. As each of these new areas of outreach emerges, our tactics as PR strategists are changing with the times. […]

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How Can I Supercharge My Social Media Efforts?

By now, everyone knows that social media is a key component to any marketing campaign. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing with your social networking campaign that can supercharge all of your efforts: build an opt-in email list. Read on. […]

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What Should Your “Promotional Tagline” Be?

In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I’m not referring to how the media positions someone, but rather how someone seeking PR wants to refer to him or herself. Read on. […]

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What Can We Learn From the “Occupy Wall Street” Media Coverage?

For the last month or so, what began as a small group of protestors on Wall Street has become a national phenomenon. Satellite protests have popped up all over the country and the media is abuzz with coverage and opinions about the movement. Whether or not you agree with the protesters, the thing that’s interesting to me as a PR person is how the story has grown and where its initial push began — social media and the Internet. Read on. […]

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Are Press Release Services Worth It?

In the PR business, I’ve had experience – as have some of my clients – with the free or low-cost press release services that seem to have proliferated all over the Internet. In fact, if you Google press release services, you’ll find a wide variety of them. However, the question you have to ask yourself is, “What does that really get me?” Read on. […]

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So, How Many People Am I Going to Reach?

With all the new technology available to us through the Internet, including the ability to track Web site visitors from their referring page to our own Web sites and even tracing how long they spend on each page, it reminded me how the emphasis on numbers and tracking have muddied the marketing waters. […]

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Going Away for the Holidays? The Media Won’t

The media doesn’t shut down during the holidays. The newspaper still arrives at your door every morning and when you turn on the radio or TV, you’ll find all the same shows are on the air. Admittedly, the holiday staff are the people who drew the short straws – but there they are on the air, behind the scenes, writing stories and generating the news we consume daily, without fail, even during our most cherished holidays. […]

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What Can I Expect From My Online Exposure?

Years ago, if PR firms got a news placement for their client online, it was like a little bonus — a cherry to put on top of the sundae. Today, it is the very life-blood of PR, with online news coverage making up the majority of how people get informed today. […]

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So, What’s The Value of All My PR Efforts, Anyway?

I tend to use this space as a “how to” venue. I like to share my insights on how to get the media excited about you, your message, your products, your services and books. My hope is that the information I offer will enable you to generate media placements for yourself to further your public relations efforts. […]

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Christmas in August?

The fourth quarter – that holiday spending season between October and December – is still a month and a half away, so I’m sure you’re wondering why I’m riffing on a holiday classic. Read on and find out why you need to prepare for the holiday sales season now. […]

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Why You Need To Use Social Networking?

I use social networking as a key way of reaching out to my potential clients as well as those in the marketing community who want to use my columns for their Web sites, invite me on their shows as a guest, and even hire me as an expert speaker – all of which drives my business. […]

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So, Where Are Your Sales?

Whether you are selling a book, a product or a service – exposure is the first and primary goal of marketing. While exposure doesn’t guarantee sales, any hope of generating sales can only result from getting in front of your potential consumer. But, when your product receives that coveted exposure to the masses, the X-factors in play become whether or not consumers will like what they see. Your product will either be exactly what the consumer is looking for, or it won’t. […]

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Are Blogs Important to My PR Campaign?

According to BlogPulse, there were 152 million blogs on the Internet at the end of 2010 and the trend doesn’t seem to be slowing down. Many of these bloggers have become opinion leaders in their particular areas of expertise, while others have next to no following at all and blog just to let off steam. […]

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How Charlie Sheen’s Use of Talk Radio Demonstrates the Medium’s Influence over Everything Else

A good radio interview can fuel social media, because it gives you something to tweet about. It also works well in conjunction with print coverage and appearances on local and national TV, because it provides a longer form format for your message. Whereas an article may only be 500 or 600 words or a TV appearance only 3 to 5 minutes, a radio interview can run anywhere from 10 minutes to an hour, depending on the show and how interesting you are to the host and the listeners. […]

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Not Making Your Sales? Maybe What’s Lacking Is Trust

You can advertise, promote, tweet, post, blog and sell like Dale Carnegie on steroids, but if you haven’t built trust with your potential customer, it’s truly a waste of good resources. […]

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Marketing Expert and Author, Al Ries, Shares His Insights on Positioning, PR & More–Part 3

Well the Internet is a new medium and we don’t get very many new media. Before the Internet, the previous “new” medium was television. So over a course of history, you can see that “new” mediums took a long time to develop. First there was the printing press created by Gutenberg several centuries ago, which gave us the printed book and the periodical (which includes both newspapers and magazines). Then several hundred years later, we got radio and finally television, and now we have the Internet. […]

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You Don’t Need to Be a Celebrity to Get in the News

The truth is that experts are experts, no matter their field, and as the media has grown over the past decade, it seems there is an endless hunger for experts to comment on the news. Keep in mind the media encompasses 24/7 cable news networks, news/talk radio stations, print media and online news sites that cover just about every topic you can imagine, and then some. While your expertise may be in a “niche” industry or profession, you’d be surprised how many media outlets might have need of your opinions and commentary for their coverage of the news. […]

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