Plan Your 2017 Marketing And Reduce Your Tax Bill At the Same Time

Have you ever noticed that often in life we fail to take advantage of all the opportunities available to us – even when we knew or should have known they were there for the plucking? Let me give you an example of what I’m talking about that’s relevant as the end of 2016 comes roaring […]

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When Media Opportunities Knock, Swing Your Door Wide Open

One piece of PR advice that I have shared with clients over the years is that they need to take advantage of every media opportunity they possibly can no matter how big or small. Why? Because the media follow the media – or in more generic terms, one thing leads to another! Here’s what I […]

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Put Your Story (And The Media) To Work In Building Your Brand

You may or may not consider yourself a great storyteller, but if you’re trying to promote a brand – whether it’s your personal brand or a company brand – let me assure you that you have a story to tell. Maybe that story is how your product solves a cleaning problem in the kitchen. Maybe […]

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Tips for Making the Most of Your Print Interview

Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist. […]

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3 Must-Do’s on Social Media to be “Real”

It’s become a fact of life: If you want to build your brand or promote yourself or your business, social media marketing absolutely must be part of your overall strategy. Marketers get it: 97 percent of those surveyed for the 2013 Social Media Marketing Industry Report say they use social media; 86 percent say it’s […]

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Tips and Tricks for Product Publicity

Many entrepreneurs with a new product to promote have a hard time envisioning helpful publicity beyond news stories about how fabulous their Great New Thing is. While that kind of coverage is like hitting the jackpot, it’s not easy to get and it’s impossible to sustain. And sustenance is crucial: to stand out in a […]

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How 3 Non-Celebrities Got Big Publicity

Like most companies, at the end of each month we step back and assess how we’ve done, with an eye toward identifying the most successful strategies. When we took a look at September, I was blown away. Our clients appeared in many top-tier media including Better Homes & Gardens, Barron’s, Cosmopolitan, The Hollywood Reporter, Washington […]

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3 People Who’ve Helped Me in Business

I love it when I’m asked a question that really makes me think. The latest was, “Who are three people you credit with helping you in business, and what did you learn from them?” That wasn’t an easy one – there have been so many! Thinking it through made me realize that my answers might […]

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Tips For Hiring The Best PR Firm For You

I often talk to people who know they need publicity and want professional help to get it, but find hiring marketing companies to be a confusing and daunting task. That’s understandable. Public relations and marketing companies differ in a thousand ways, it seems. For one, they use different business models – some charge monthly retainer […]

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Could Your Message Hit the Next Media Home Run?

Just yesterday, Better Homes and Gardens interviewed one of our clients after learning about her from our invitation to review her new book. We were pleased – the 91-year-old magazine is an American institution with 7.6 million readers! That wasn’t the first great media placement for this client, a psychologist specializing in the emotional health […]

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Are Your Social Media Followers Fake?

A client came to us recently for help building her social media connections. She already had a few thousand followers – a nice number! – that she’d gotten with the help of another firm. But she’d become suspicious of their strategies and canceled her contract. Two weeks after she came to us, more than 1,600 […]

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Are You a Woman Launching a Business or Book

Your Competitive Advantage May Surprise You! What’s your best advice for women in business? It’s a question I hear frequently as more and more women strike out on their own, whether it’s to start their own company, write a book, turn their great idea into a product, or otherwise monetize their talents. Did you know […]

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Changing Newspapers Demand Changing PR

Story at a glance:
• Massive layoffs have changed the way newspapers do business; they’re now even more short-handed and time-crunched than ever.
• Newspapers need quick-turnaround content to help fill pages.
• How to position and pitch yourself to editors, so you can be featured in the news. […]

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What is a 3-D PR Campaign?

How the Different Elements of Your PR Campaign Work Together With all the movies coming out in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Well, really, there are four types of media outlets today – TV, radio, print (offline and online) and social media […]

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