The Advantage Women In Business Have With Being Interviewed In The Media

Men and women both regularly experience successful publicity campaigns, promoting their position as authorities in their fields by being quoted in the press, interviewed on the air and building a following on social media. But (sorry, men) I think that women often enjoy an advantage on the PR front. […]

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Make Video An Integral Part Of Your 2018 Marketing

As many of you know, I love brainstorming with my team to distill ideas and tips that not only can be useful in working on behalf of our clients, but also to share with you in the PR Insider. This week my creative team and I were in the middle of just such a session […]

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Make Sure The Year Ends With A Marketing Bang – Not A Whimper

With so many years of experience behind us – not to mention the availability of calendars – you would think we would be better prepared for what’s about to come. Yet, year after year, many of us act astonished and caught unaware by this annual, easily predictable time of year that still somehow manages to […]

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Why Your Marketing Plan is like A New Year’s Resolution

If you sat down at your desk the first workday of the New Year, and vowed to do something bigger and better to market yourself or your business in 2017, you certainly were in good company. There’s nothing like the fresh start of a New Year for motivating us to tackle what seemed to be […]

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Is Your Website Being All It Can Be?

What’s one of the first things you do when you want to learn more about a new store that opened in town or to research a financial professional a friend recommended? If you’re like me, you go in search of a website. Today of course most people realize that whether they’re running a business, operating […]

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How Social Media Turns You Into A Valuable Media Commodity

If you’re savvy enough to be using social media as part of your branding efforts – and I know that you are – then you’re also savvy enough to want to get the most out of those efforts. After all, when you’re using social media for personal or business branding, you’re not out to learn […]

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How To Make The Most Out Of A Radio Interview

If you’ve just landed an interview on talk radio, congratulations are in order because this is a great venue for giving a boost to your brand and to your credibility as an expert in your field. But maybe you’re a tad nervous and feeling the pressure. After all, you’re starting to realize that you’ll have […]

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No Need To Nibble Around The Edges! Marketing Is A Full-Course Meal

Someone recently posed a question to me that is definitely worth sharing because it’s a subject that comes up from time to time and applies to everyone trying to promote their personal or business brand. This person knew that an array of marketing options exist – social media, radio shows, print media, a book, TV, […]

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The Media Won’t Stop For The Holidays – And Neither Should Your Publicity Efforts

The holiday season is fast approaching, which means I’ll soon start hearing the question that’s almost as much an annual tradition around here as turkey and pumpkin pie. Is it pointless to launch a publicity campaign this time of year? Those who ask usually are operating on some variation of this theory: Many people take […]

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How PR Can Help Mend Your Broken Reputation

I’m happy to report that the Internet remains one of the most powerful tools around for helping you build your brand, whether your goal is to promote yourself, your business or both. I’m not so happy to report that there’s a downside. Unfortunately, the Internet is also a tool that your detractors can wield to […]

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Don’t Be Bashful! Self-Promotion Is Essential For Building Your Brand

We’ve probably all been at social gatherings where one person monopolizes the conversation and drones on endlessly about his or her extraordinary achievements and experiences. By evening’s end, you walk away shaking your head and thinking to yourself, “What a shameless self-promoter. I hope I’m never like that!” […]

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Blazing A Trail Of Publicity Until The Paparazzi Get Here

We all love to dream big, so I guess it’s no surprise that at EMSI we occasionally speak with people who expect to leapfrog over what they consider the “lesser” media and land a spot in the chair next to Ellen or be quoted in the New York Times. My husband and business partner, Steve, […]

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Social Media Just Changed Again! Did Your Marketing Strategy?

Just the other morning I was reminded (as if I needed any reminding!) that social media evolves more quickly than I can type in my username and password. On that day, Jay York and Brittany Vaill, two of EMSI’s social media strategists, were discussing changes in the works for Instagram and what the implications might […]

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Put Your Story (And The Media) To Work In Building Your Brand

You may or may not consider yourself a great storyteller, but if you’re trying to promote a brand – whether it’s your personal brand or a company brand – let me assure you that you have a story to tell. Maybe that story is how your product solves a cleaning problem in the kitchen. Maybe […]

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Use Social Media To Promote Your Small Business

No one really needs to convince me how great social media is for connecting you to your customers – and keeping you connected – but the point was reinforced perhaps better than ever this week when I was chatting with Jay York, our senior social media strategist. Jay was telling me about Datz, a restaurant […]

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Don’t Let Your 2016 Marketing Goals Get Derailed

A few weeks ago, I talked about the importance of setting your marketing goals for the New Year so that 2016 is everything you hope it will be. Now, just one month into the year, let’s take a look at those goals to see if you’re on track to achieving the objectives you set for […]

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How Identifying Your Passion Helps Promote Your Brand

I love it when I speak with CEOs who understand they need to venture beyond their corner offices and be the face of their companies. They know if they can convey the passion they feel for what they do, that will go a long way in stimulating interest in both their personal brand and corporate […]

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The Media May Take A Holiday Break, But You Shouldn’t On Social Media

Holidays can be a challenging time to reach the media. Just as you and I might take some time off, so do many print journalists and people who work in TV and radio. That leaves just skeleton crews to handle breaking news or read story pitches coming in. But don’t forget that, beyond the traditional […]

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