A Little Quiz to Show You How Big a Deal You Really Are

Joe the Plumber.

Dog the Bounty Hunter.

Bill Nye the Science Guy.

While plumbing, bounty hunting and science might be worthy industries, few would have ever thought they might be the breeding grounds of some of today’s unlikeliest celebrities. But such is the case when we live in a world where the popular media, indeed popular culture, is plugged in and turned on 24/7, 365 days a year.

Being an industry expert is easier than ever these days, but perhaps you feel a little “industry envy” when it comes to your field. Believe me, no field is too big, or too small, to brand yourself as the go-to expert. […]

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Celebritize Yourself

As you may know, for nearly 20 years my firm has been arranging national media exposure (TV appearances, Talk Radio interviews and print campaigns) for experts in a vast array of fields ranging from health, entertainment, finance and technology and also for corporations and their products and services. […]

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