From Anonymity Into The Media Spotlight

When their teams enjoy a great day on the gridiron, football players love to celebrate with high fives and end zone dances. I can happily report that our team isn’t much different when we experience wonderful successes in the media for our clients! And, we’ve had plenty of reason to dance around our office these […]

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Why The Latest Social Media Trail Leads To Instagram

Whenever I think I’ve heard the last word on ways social media can give an added boost to how businesses market themselves, new information arrives that leaves me wondering: Are we just starting to see the tip of the social media iceberg? I was reminded once again of this ever-evolving situation when EMSI social media […]

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The Challenges of Working with Family

A couple of weeks ago, I agreed to be a guest on a radio talk show that I thought would focus on marketing tips. But – as I always warn people preparing for their first talk radio interviews – the host can sometimes take the conversation in a completely different direction. In this case, the […]

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Simple Strategies for Building Your Social Media Audience

Sometimes it seems as though social media changes every day. That can be great, for instance, when a networking site makes access easier. Heck, you don’t even need a computer anymore to check your friends’ news on Google+, or to see the trending topics on Twitter. But others are downright aggravating. Just a year ago, […]

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Myths About Publicity

What It Does and Who Gets It Judging from the questions I’m asked by people from every walk of life, misconceptions about publicity – what it can do and who can get it – abound. By definition, publicity is media coverage you get because you’re deemed to be of interest to an audience. If a […]

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Are You Ready to Celebritize Yourself?

Take My Quiz to Find Out In my book, Celebritize Yourself, I write about my three-step method for increasing your visibility in order to promote your business, product, professional practice or book. It’s all about becoming an expert “celebrity” – someone journalists and talk show hosts turn to for informative and/or entertaining content. Celebritizing yourself […]

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Tips For Publishing Your Own Book

Publishing a Business Book? Make Sure It Looks as Smart as You I’ve said it before and I’ve done it myself: If you’re a professional or business person, writing a book that shows off your expertise is a wonderful way to market your service or product. It sets you apart from your competition and readers […]

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Are You a Woman Launching a Business or Book

Your Competitive Advantage May Surprise You! What’s your best advice for women in business? It’s a question I hear frequently as more and more women strike out on their own, whether it’s to start their own company, write a book, turn their great idea into a product, or otherwise monetize their talents. Did you know […]

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So, You Want to Be The Next Big Talk Show Star?

We’ve all said it at least once in our lives. It usually happens when we’re watching TV and a talk show host is stumbling over their words or simply… […]

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How Charlie Sheen’s Use of Talk Radio Demonstrates the Medium’s Influence over Everything Else

A good radio interview can fuel social media, because it gives you something to tweet about. It also works well in conjunction with print coverage and appearances on local and national TV, because it provides a longer form format for your message. Whereas an article may only be 500 or 600 words or a TV appearance only 3 to 5 minutes, a radio interview can run anywhere from 10 minutes to an hour, depending on the show and how interesting you are to the host and the listeners. […]

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The Book: Your New Business Card

Having been in business for over 20 years, I can attest that after writing my book, Celebritize Yourself, my revenue has grown annually, even through the recession. And, soon I’ll be working on my second one. So if you feel like your business has reached a plateau or is creeping in growth, and you want to inject new life and energy into your enterprise, a book is one of the most valuable marketing tools you’ll ever have. […]

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Five More Tips for Attracting Print and Online Media

Last week we started a series of tips for attracting print and online media for your PR campaign, and we focused mainly on the basics. Today, we’ll get a little more in-depth with our tips, so grab a cup of coffee or some ginkgo biloba or whatever else it is you do to focus, because we’re starting the intermediate class, today! […]

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When it Comes to Talk Radio, You Can’t Judge by Size Alone

Typically, people engaging in talk radio-based PR campaigns will use market size and wattage of the stations they choose to pitch as a benchmark for a successful campaign. That’s usually a safe bet, but that being said, it’s important not to overlook some of the smaller market, smaller wattage stations. There are a lot of diamonds in that rough to be found. […]

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How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It

Many new clients come to us with a strong opinion about what their “pitch” should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it’s very understandable that this could occur, if you’re not working with the media the way we do, day in and day out, developing story angles intended to grab their interest.

5 Steps for Using Creative PR to Become an Expert Celebrity

And that’s when we knew we had it. We knew that promoting her simply as a new author of a racy novel that reeked of money and power wasn’t going to get us very far. There are more than 370,000 new books published every year, and casting her as one of those numbers just meant that she’d be regarded as another can of beans on the shelf. […]

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Put Your Expertise into a Book: Dave Ramsey’s Path to Celebrity

If you want to become an expert celebrity, understand that it is the culmination of hard work, passion and intent. Not everyone has the heart or the drive for it, but those that do – and have been successful – have frequently started on their path to celebrity by writing a book to build their platform and credibility as an expert. […]

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Do You Have What it Takes to Be THE Recognized Expert in Your Field?

It all comes down to knowing who you are and what you have to offer others…what is that “unique something” that makes you and your message stand out? If you really are an expert in your field, it may be time to take it to the next level and become well-known as an expert celebrity. […]

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