Get Great Publicity by Writing Op-Eds

Some of my favorite articles in any newspaper, magazine or online news website are the op-eds – the opinion pieces written by people who don’t work for the publication. Well-written op-eds allow me to see issues and events from unexpected perspectives. Even if I don’t ultimately agree with the writer, I enjoy reading a carefully […]

Read More…

Six Ways to Tell if Public Relations is For You

One of the universal truths of PR is that it can help anyone, any company, any business in any industry. There is not a single commercial enterprise that cannot benefit from the power of public relations, and the scope of PR is limited only by the scope of the media.

Advertising is constantly changing, and what works today will likely not work tomorrow. Advertising resides in the realm of paid space, and so its only purpose is to serve the needs of the advertiser. […]

Read More…

How to Hire a PR Firm

As a professional PR, I’ve never liked the way movies portray public relations people.

Usually, they’re characterized by Hollywood as slick talking flim-flam artists who promise the universe and deliver next to nothing. […]

Read More…

If You’re Not Focusing on Women Buyers…Then You’re Probably Overlooking Your Largest Market!

Buying the ‘small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. […]

Read More…

5 More Tips for Successful TV Interviews

As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium! […]

Read More…

9 Reasons Why Talk Radio is the Best Promotion for Your Book, Product and Service!

As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. […]

Read More…

Why Small Radio Stations Can Be Great Places to Promote Your Book, Product or Service

Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right? […]

Read More…

Lee Habeeb Interview: Part 2

Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. […]

Read More…

Lee Habeeb Interview: Part 1

A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. […]

Read More…

As Ad Budgets Die…

People have always liked getting more for less. And, during a recession, retailers are known for pulling out all the stops. For example, one local car dealer is offering a 2-for-1 car special – buy one used car, and get one of equal or lesser value for free! […]

Read More…

How To Get Good PR Without the Big Retainers

Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way. It’s called Pay-For-Performance PR. There are only a handful of agencies that operate on this fee basis amongst the tens of thousands of PR firms throughout the entire U.S. […]

Read More…

Can the Power of PR Power Your Company Through the Recession?

With the current economic climate, it is more important than ever before for marketing departments to stretch their budgets. Here is a tip how. […]

Read More…

Subscribe to the PR Insider.

Sign up for the PR Insider Newsletter to receive weekly publicity tips to get you featured in the print publications and on TV and radio.

  • This field is for validation purposes and should be left unchanged.