Make Video An Integral Part Of Your 2018 Marketing

As many of you know, I love brainstorming with my team to distill ideas and tips that not only can be useful in working on behalf of our clients, but also to share with you in the PR Insider. This week my creative team and I were in the middle of just such a session […]

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Creativity And Persistence Can Separate You From The Pack In The Publicity Game

Grabbing the media’s attention isn’t always easy. Each day, reporters, editors, TV producers and radio show hosts scroll through a never-ending barrage of email messages, many of which they no doubt delete without even bothering to read. Let’s face it, they couldn’t write about or report on all those topics even if they wanted to! […]

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Sizing Up The Value Of Social Media

Social media has been a critical piece of the brand-building puzzle for so many years now that you’d think its value no longer needs explaining. Yet every time I think we’ve reached the point where explanations are unnecessary, something occurs that reminds me that maybe that moment hasn’t arrived just yet. […]

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Make Your Passion Part Of Your Personal Branding Effort

Recently, I was chatting with a new client, and hearing his remarkable story reminded me of how we often separate our professional branding efforts from our true passions. And that may not be the best way to go. This particular client spent much of his career working with a famous athlete. That might be interesting […]

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Put Your Story (And The Media) To Work In Building Your Brand

You may or may not consider yourself a great storyteller, but if you’re trying to promote a brand – whether it’s your personal brand or a company brand – let me assure you that you have a story to tell. Maybe that story is how your product solves a cleaning problem in the kitchen. Maybe […]

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Real-Life Lessons From One Woman’s Personal-Branding Efforts

This morning, I was all prepared to write about personal branding for this week’s PR Insider when, lo and behold, an email popped into my inbox that made my points even better than I could. It was a completely unsolicited testimonial from a client who wanted to acknowledge how our efforts played a part in […]

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Make The Media Want You

Insider Tips For Thinking Like A News Organization When I first started EMSI, I realized that to get the media’s attention I needed to think like a news organization, whether it was a newspaper, magazine, talk radio or TV show. Early on, it became very apparent to me that I really serve two clients – […]

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Tips for Making the Most of Your Print Interview

Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist. […]

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What’s Your Holiday Angle? 9 Ideas

I say it every year and I’ll say it again this year because it’s that important: The weeks ahead are a great time to promote your business, product, service or book because the media are hungry for fresh new holiday-related material. To take advantage, you should start pulling together your articles or talk show pitches […]

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Tips from an Online Marketing Master – Part 1

Anyone interested in learning effective PR and marketing strategies, new and old, should get their hands on David Meerman Scott’s just-published fourth edition of The New Rules of Marketing and PR. First published in 2007, The New Rules is an international bestseller for publisher Wiley with more than 300,000 copies sold in more than 25 […]

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Tips For Giving A Great Radio Interview

3 Tips to Wow Your Talk Radio Audience I have a favorite new talk show to tune into on weekday evenings, and I’m not saying that simply because the host is EMSI’s own Alex Hinojosa. (Although that certainly doesn’t hurt!) Alex, our vice president of media operations, has an extensive background in radio. He worked […]

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How to Get Publicity from Talk Radio

I’ve gotten back into hosting a talk radio show and giving interviews, and the experience takes me back – way back! – to how I started EMSI Public Relations in the first place. I was, and still am, a huge talk radio listener. It’s educational, entertaining, and the most open of the mainstream media to […]

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What You Can Learn About Publicity from Manti Te’o

And How It Can Get Your Story in Print By all accounts, traditional print publications such as newspapers and magazines are on their way out. You could have fooled me! As the recent story about Notre Dame linebacker Manti Te’o illustrates, they’re powerful! […]

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Are Press Release Services Worth It?

In the PR business, I’ve had experience – as have some of my clients – with the free or low-cost press release services that seem to have proliferated all over the Internet. In fact, if you Google press release services, you’ll find a wide variety of them. However, the question you have to ask yourself is, “What does that really get me?” Read on. […]

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What Can I Expect From My Online Exposure?

Years ago, if PR firms got a news placement for their client online, it was like a little bonus — a cherry to put on top of the sundae. Today, it is the very life-blood of PR, with online news coverage making up the majority of how people get informed today. […]

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So, What’s The Value of All My PR Efforts, Anyway?

I tend to use this space as a “how to” venue. I like to share my insights on how to get the media excited about you, your message, your products, your services and books. My hope is that the information I offer will enable you to generate media placements for yourself to further your public relations efforts. […]

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So, You Want to Be The Next Big Talk Show Star?

We’ve all said it at least once in our lives. It usually happens when we’re watching TV and a talk show host is stumbling over their words or simply… […]

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