Written A Book? The Next Step Is To Get It Reviewed

I’ve long advocated writing a book as an extremely effective way to market your personal brand, and I’m happy to report that more and more professionals – doctors, lawyers, financial professionals, CEOs and others – have come to recognize the value of this. After all, why slip a potential client a business card when you […]

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How Social Media Turns You Into A Valuable Media Commodity

If you’re savvy enough to be using social media as part of your branding efforts – and I know that you are – then you’re also savvy enough to want to get the most out of those efforts. After all, when you’re using social media for personal or business branding, you’re not out to learn […]

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Trump, Carson And The Power Of Books As Marketing Tools

For years I have urged clients (and non-clients for that matter) to write a book as a way to define their brand and their message. My point has always been that when you can promote yourself as a published author, it gives you added credibility with the media and is much more impressive […]

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Why The Latest Social Media Trail Leads To Instagram

Whenever I think I’ve heard the last word on ways social media can give an added boost to how businesses market themselves, new information arrives that leaves me wondering: Are we just starting to see the tip of the social media iceberg? I was reminded once again of this ever-evolving situation when EMSI social media […]

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3 Easy Tips for Getting Yourself Publicity

Last week, we received this email from a journalist: “I have to tell you how grateful I am that you send these articles!  I am down from a three-person office to just me!!! These articles help me keep the magazine looking good!” We’ve been getting more and more notes like that in recent years as […]

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Using Social Media to Boost Book Signings

Whether your book is a nonfiction marketing tool for your brand or business, or the newest release in your writing career, staging book signings can help build your audience. It’s an age-old practice that has changed – as with almost everything in the publishing industry – due to social media and other online tools. Not […]

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3 Must-Do’s on Social Media to be “Real”

It’s become a fact of life: If you want to build your brand or promote yourself or your business, social media marketing absolutely must be part of your overall strategy. Marketers get it: 97 percent of those surveyed for the 2013 Social Media Marketing Industry Report say they use social media; 86 percent say it’s […]

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3 New Do’s for Marketing Your Book

Recently we visited beautiful Amelia Island, Fla., to host a publicity workshop at its big annual Book Festival. Preparing for this event got me thinking about how much both book publishing and publicity have changed since 1990, when I began representing authors. With the rise of the Internet, new rules developed and strategies evolved – […]

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How YouTube Videos Can Boost Your Website Traffic

When I’m asked great questions about marketing, I enjoy sharing them – and the answers – here. I figure if one person asks the question, there are probably a lot more who’ve thought of asking the same thing! Here are two recent ones: What is the best way to use YouTube – have a channel […]

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NYT Editor’s Tips for Publishing Your Op-Ed

Did you know that New York Times news assistants read every single op-ed piece submitted to its website by readers? That’s amazing – they must get hundreds every day! I learned that and so much more from an article published recently by the paper’s op-ed editor, Trish Hall. She takes readers on a behind-the-scenes tour […]

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How 3 Non-Celebrities Got Big Publicity

Like most companies, at the end of each month we step back and assess how we’ve done, with an eye toward identifying the most successful strategies. When we took a look at September, I was blown away. Our clients appeared in many top-tier media including Better Homes & Gardens, Barron’s, Cosmopolitan, The Hollywood Reporter, Washington […]

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5 Tips for Pitching Your Product to Holiday Gift Guides

Fall has only just arrived, but if you’ve got a product you’re promoting, you’re probably thinking ahead to the holidays. The holiday gift guides offered by so many print and online publications provide great opportunities for publicity, especially for products that are unique, very new, or have some other quality that makes them novel. There […]

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Diana Nyad’s 3 Valuable Messages for Authors, Entrepreneurs

I cheered Diana Nyad’s amazing swim from Cuba to Florida last week, and I’ve been listening with exasperation as naysayers now question her accomplishment. The woman is 64. She swam 110 miles through the ocean. Let her have her day! While her feat inspires on several levels, I can’t help but notice the ways her […]

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Tips and Tricks for Book Promotion

For fiction and non-fiction authors, book promotion can be one of the most challenging and potentially frustrating parts of the process. It’s understandable, really. People who have the passion necessary to write a book usually have just one thing on their minds: writing their book. Some may think ahead to getting it published, but, tragically, […]

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Talk Radio’s One of the Best Values for Publicity

One of our clients, a financial advisor, recently had a great interview on a Sirius/XM talk radio show. His office got lots of calls from listeners afterward, and the show host did as well. They were both thrilled. It didn’t surprise me. As a longtime talk radio fan and a host of talk shows for […]

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Tips from an Online Marketing Master – Part 1

Anyone interested in learning effective PR and marketing strategies, new and old, should get their hands on David Meerman Scott’s just-published fourth edition of The New Rules of Marketing and PR. First published in 2007, The New Rules is an international bestseller for publisher Wiley with more than 300,000 copies sold in more than 25 […]

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Marketing Lessons from the Hostess Twinkie

On Dec. 10, the last batch of Hostess Twinkies went on sale accompanied by moans, groans and a “Save the Twinkie” Facebook campaign from the cream-filled cake’s devoted fans. Hostess Brands, the company that baked Twinkies, had declared bankruptcy and liquidated. But as deaths go, the Twinkie’s was short-lived. On Monday, it’s scheduled to reappear […]

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