Written A Book? The Next Step Is To Get It Reviewed

I’ve long advocated writing a book as an extremely effective way to market your personal brand, and I’m happy to report that more and more professionals – doctors, lawyers, financial professionals, CEOs and others – have come to recognize the value of this. After all, why slip a potential client a business card when you […]

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Talk Radio’s One of the Best Values for Publicity

One of our clients, a financial advisor, recently had a great interview on a Sirius/XM talk radio show. His office got lots of calls from listeners afterward, and the show host did as well. They were both thrilled. It didn’t surprise me. As a longtime talk radio fan and a host of talk shows for […]

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Could Your Message Hit the Next Media Home Run?

Just yesterday, Better Homes and Gardens interviewed one of our clients after learning about her from our invitation to review her new book. We were pleased – the 91-year-old magazine is an American institution with 7.6 million readers! That wasn’t the first great media placement for this client, a psychologist specializing in the emotional health […]

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Is Your Book on a Summer Reading List

If there’s a season for reading, it’s summer — a time for family vacations, for afternoons at the beach, for weekends in the backyard hammock. We Americans love to get outside in the summer, and many of us grab a book as we head out the door. In fact, 50 percent of book lovers change […]

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What You Can Learn About Publicity from Manti Te’o

And How It Can Get Your Story in Print By all accounts, traditional print publications such as newspapers and magazines are on their way out. You could have fooled me! As the recent story about Notre Dame linebacker Manti Te’o illustrates, they’re powerful! […]

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New York Times Bestselling Author, Michael Levin, Shares His Insight On Business, Books and Ghostwriters

We live in an era where the Internet is turning practically every business, service, or consultant into a commodity judged primarily, if not only, on price. In other words, the only way a lot of people are able to get business is by competing on price, and the rule in business is that any business you get by competing on price, you’ll lose when someone undercuts your price. […]

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Why Can’t I Just Talk About My Book On The Air? Why Using the Media to Sell Books is a Finesse Play

Authors expect they can use the media as a venue to talk about their books, while the media is only interested in them for their expertise and the information or entertainment they can offer their audiences. […]

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Hollywood Screenwriter, Pen Densham, Shares His Insights on Writing and Winning

I talk about passion a lot with regard to PR and Pen is a guy whose entire life was based on his passion for movies. He quit school at age 15 and then spent his formative years doing everything he could to conjure himself a career in film and television. With no formal education and the odds against him (almost sounds like a movie plot in itself), he forged a career writing, producing, consulting on and directing some of the most-loved movies and television shows from the last 20-plus years. […]

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How Do I Gauge My PR Campaign? Why The Internet Hasn’t Changed The Rules

The point is, we can talk about impressions and VPM and circulation all day long, and balance it against all these new technologies designed to deliver consumers to your Web site. However, none of it means anything relative to the consumer. We don’t always know exactly what takes the consumer from the point of being interested in you to the point of buying your product, book or service. However, we do know that process always includes the building of trust and that’s why the third-party verification provided by real honest-to-goodness media coverage will always trump all the analysis of impressions and numbers. […]

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Is Your Book PR Not Doing The Job?

A lot of authors feel they aren’t experts in a classic sense, and for those people, I’ll wager a bet. I’ll bet I can find a genuine way to position you as an expert, even if your expertise is through personal experience. If you wrote a book, even if it is a work of fiction, there is some trigger—some amount of experience, research, expertise or passion—that drove you to write it. That qualifies you to be called an expert and helps you engage the media’s interest in having you as a guest. […]

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Are You Losing Faith in Your Book? Maybe the Problem Is Your PR

The print media landscape has changed dramatically in the last two years. Most major daily newspapers no longer employ book editors or staff reviewers. They no longer have the space for reviews, nor the revenue to pay for a writer to cover that area. When they do want to include a book section in the Sunday paper occasional, they typically grab copy from the wire services. […]

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How NOT to Sell a Book: Learn the Seven Deadly Sins of Book Marketing

Marketing plans don’t cost anything to create. Even if it’s your first attempt at marketing, having a marketing plan in place is essential. Even an elementary one is far better than having no marketing plan at all. And, to take it one step further, even if you’ve developed marketing plans in other industries, it’s important to realize that marketing your book is like nothing you’ve done before. So, while researching the topic of book marketing, look for ideas you can apply to your own book marketing that have been successful for other authors and publishers. […]

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Are You The Invisible Author?

Please take note that you need to create awareness not just of your book, but also of yourself. Depending on whose statistics you trust, there are more than 370,000 new books published annually. If all you want to do is push your book, you’ll be one of several hundreds of the thousands of cans of literary beans on the shelf. The key differentiator in that equation isn’t your message, it’s you. […]

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The Book: Your New Business Card

Having been in business for over 20 years, I can attest that after writing my book, Celebritize Yourself, my revenue has grown annually, even through the recession. And, soon I’ll be working on my second one. So if you feel like your business has reached a plateau or is creeping in growth, and you want to inject new life and energy into your enterprise, a book is one of the most valuable marketing tools you’ll ever have. […]

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Five More Tips for Attracting Print and Online Media

Last week we started a series of tips for attracting print and online media for your PR campaign, and we focused mainly on the basics. Today, we’ll get a little more in-depth with our tips, so grab a cup of coffee or some ginkgo biloba or whatever else it is you do to focus, because we’re starting the intermediate class, today! […]

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If You Want Buzz, You Need The Web: How The Internet Has Become Key In Public Relations

We all want it.

We hunt high and low for it. We work for it. We get creative to generate it. We use gimmicks, travel to trade shows and work the media hard for it. The problem is, we can’t manufacture it and we can’t buy it. We either conjure it out of thin air, or we don’t find it at all.

It’s buzz, and we know when we have it, almost anything is possible. More than that, up until a few years ago, there was no way to measure it. But now there is. It’s called the Internet and it’s a key ingredient in maximizing the buzz we generate. […]

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Why Isn’t My Book Selling? How Going Back to Basics Can Help Open All Sales Channels

How Going Back to Basics Can Help Open All Sales Channels. Most writers can relate to a statement made by the brilliant statesman and author, Winston Churchill, concerning the life cycle of writing a book. […]

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