Content Marketing Can Get You Leads and It’s Free

When I suggest to people that they give away their best tips, tricks and advice for free as a means of marketing themselves, some look at me aghast. “But then why would anyone want to buy my book/service/product?” they ask. Because when you provide them with something of value, they not only become familiar with […]

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Tips For Publishing Your Own Book

Publishing a Business Book? Make Sure It Looks as Smart as You I’ve said it before and I’ve done it myself: If you’re a professional or business person, writing a book that shows off your expertise is a wonderful way to market your service or product. It sets you apart from your competition and readers […]

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