Tips For Publishing Your Own Book

Publishing a Business Book? Make Sure It Looks as Smart as You I’ve said it before and I’ve done it myself: If you’re a professional or business person, writing a book that shows off your expertise is a wonderful way to market your service or product. It sets you apart from your competition and readers […]

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Building “BUZZ” For Your Book Can Be Fast, Easy and Cost Effective

In today’s world of publishing, I don’t have to tell you what a challenge it is to get your book noticed. With nearly 300,000 new books hitting the market every year, this is a problem all authors encounter – from first timers to big name celebrities. But once you have the word-of-mouth buzz going, it can spread like wildfire.One of the best methods to get people talking about you and your book is by being interviewed as a guest on talk radio. Why? This medium allows you to talk to a captive audience of affluent, educated and, most importantly, active consumers who are book-buyers. We’ve been one of the country’s top providers of radio show guests since 1990 and, from our years of experience, we’ve seen how instrumental talk radio has been in our daily lives. Talk radio hosts and their guests consistently create thought provoking conversations throughout the country. They’re largely responsible for spreading new ideas resulting in hot trends and lifestyle choices. You and the message of your book CAN be part of this forum that affects peoples lives daily. This is how buzz is built.

The best part? […]

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Exclusive Interview with Michael Harrison, Founder of Talkers Magazine, Part 1

Ok… as you probably know, I’m a big vocal supporter of talk radio, not only for its entertainment and educational value, but, also because of its value for promoting books, products and services. One person in particular who shares my viewpoint is the founder of Talkers Magazine, Michael Harrison. And let me tell you, when it comes to someone who has their finger firmly on the pulse of talk radio…this is the man!

A maverick in the world of radio broadcasting […]

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