Many entrepreneurs with a new product to promote have a hard time envisioning helpful publicity beyond news stories about how fabulous their Great New Thing is. While that kind of coverage is like hitting the jackpot, it’s not easy to get and it’s impossible to sustain. And sustenance is crucial: to stand out in a […]
Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent. […]
As a professional PR, I’ve never liked the way movies portray public relations people.
Usually, they’re characterized by Hollywood as slick talking flim-flam artists who promise the universe and deliver next to nothing. […]
Buying the ‘small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. […]
As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium! […]
A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. […]
It’s funny, but every time I sit down and write these emails to you, the thing that often comes to the forefront of my mind is “how can I get them to truly understand the value of talk radio?” […]
In the 20+ years I’ve been in public relations, one of the most difficult elements of the game to teach clients is that the press is not a service organization whose sole purpose is to cover what PR people pitch them. Their business model is simple; they exist to inform and entertain their readers, so they can grow their subscriber base and sell advertising against those numbers.So, if you want to participate in the “press game” it is vital to recognize what wins the press loyal readers and increases their circulation…and then help them to do it! Step one is to get together a power-packed pitch. According to the Associated Press Stylebook the preferred term for a press release is not press release; it’s NEWS release. […]
Find out how corporate America can be an untapped resource to consider when looking for cost effective ways to promote your book. […]
CEO of EMS Incorporated, Marsha Friedman interviews Talkers Magazine founder Michael Harrison about the future of talk radio. […]
With the current economic climate, it is more important than ever before for marketing departments to stretch their budgets. Here is a tip how. […]
As talk radio “insiders” we know what the hosts and producers are currently thinking about. Right now, they are gearing up for the pre and post holiday season. Why? Because most producers and hosts go on vacation during the holidays and as a result their show goes on “hiatus.” During this hiatus they run “best of” shows instead of new programming. So in the run up to their vacation, hosts and producers are deciding: who they will be interviewing as guests in December, which shows they will re-run during hiatus and finally who they will be interviewing during the first week of the New Year. The final point is very important to them, as the last thing they want to do when they come back from vacation is to have to scramble for guests.
The advantage for our clients is that we not only understand the timing and scheduling of […]
Call it the double whammy of product development – as hard as it is to develop a terrific product, it can be even harder to promote it. Which has, sadly enough, turned out to be the death sentence for far too many “could-have-been” best-selling products. After all, how many companies have been great at the first “whammy” only to throw their hands up at the second, and then tragically, and out of sheer frustration, given up altogether? […]