This week three articles came across my desk that resonated with me because they reinforce, and state beautifully, some of the things that we at EMSI have been saying about the value of social media for quite awhile now.
These articles were such an inspiration that I nearly decided to burrow through old PR Insiders that touched on the same topics, and update what I wrote before as a reminder about why social media needs to be a part of your marketing efforts.
But then it dawned on me. Rather than repeat myself, it might be an even better idea to let you hear some other voices for a change. So allow me to share with you a little about what stood out for me with each of the three articles, and provide links so you can read them in full. (In my view, they are definitely worth the time.)
- 5 reasons your boss needs to be on social media. One of my favorite things about this article is how it points out that no matter your target audience, social media is where you’ll find the people you’re marketing to. “Globally, more than two billion people are now on social media,” he writes. “The average user spends nearly two hours a day on social platforms. Studies have shown that millennials watch more YouTube than TV, and three out of four consumers say social media impacts their buying decisions. There’s little question that these trends will continue as more and newer social patterns emerge. So for executives, this begs the question: Social media is where your customers are —shouldn’t you be there, too?
“Social media, used correctly, can be an executive productivity tool, a global broadcast channel, a source of consumer and competitor intel and a PR vehicle.”
- How to use Facebook targeting to recruit new customers. This article brings up something that I was puzzling over just recently – how some old-school marketers are reluctant to embrace social media and don’t recognize its value. But we all have to understand and come to terms with the fact that the past is – well, past. As this writer notes: “The days of mass marketing through broad-brush channels like TV and billboards for most marketing objectives are limited in terms of effectiveness. Not that they’re not useful, but now that people live on mobile devices, the expectations for personalization are higher than ever.” That’s where Facebook advertising comes in because it allows you to target very specific audiences. As this writer points out, a mother in Chicago, a millennial in San Diego and a 60-year-old Harley enthusiast expect to be marketed to differently, and it’s up to you to figure out how to do so.
- Twitter to stop counting photos and links in 140-character limit. A while back Jay York, one of our social media strategists at EMSI, told me how Twitter was considering doing away with the 140-character limit for tweets, which would have changed the entire culture of Twitter because that’s the place for short, snappy messages. About that time, Twitter’s CEO said the change wouldn’t be happening, but now it turns out there may be a tweet modification after all, though not to the degree that was talked about a couple of months ago. Bloomberg reports that Twitter plans to stop counting links and photos as part of the 140-character limit. That means you’ll be able to send tweets that are roughly one-third longer, Jay says. It’s also a reminder of what I was writing about when this subject came up two months ago: Social media is always changing. You need to be prepared to change with it.
These three articles come from different sources and look at social media from different angles, but I think there’s a common theme in there: Social media continues to have a major impact on our world, and you need to take that into account and be prepared to adjust as you plan your marketing efforts.
Happy to share!
P.S. If you need professional help with your social media efforts, give us a call at 727-443-7115 ext. 215 or click here to start your Free Media Analysis.