Radio

Captivate Your Listeners

Talk radio campaigns are a favorite for clients who enjoy the conversational format and appreciate the flexibility of radio. Guests are interviewed by telephone from the comfort of their homes. In fact, we have many clients who’ve been doing back-to-back talk radio campaigns for years!

Interviews on radio shows allow you to speak directly to large, dedicated audiences, many of whom are giving you their full attention because they’re captive listeners. And they’re fans of the show host, which gives you instant credibility. If their favorite host thinks you’re great, you must be!

What to Expect

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Interview clips posted to your website will keep paying dividends, long after the show has aired. They provide the implicit third-party endorsement of the show host, boosting your credibility. Whether it’s a local show or a national one, the fact that you’re the expert source never fails to impress.

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At News and Experts, we have several former and current talk show hosts on staff, including CEO Marsha Friedman, so we understand what hosts and producers need and want.

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Talk radio campaigns include a guaranteed number of interviews on local and national shows around the country.

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Our media veterans craft compelling, customized talk show segments for each client based on news, trends and issues relevant to his or her message. Clients are positioned as experts and pitched to radio shows across the country as potential guests.

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We work with AM, FM, Podcasts and satellite shows that are broadcast nationally, in syndication and/or on local stations in the top 100 U.S. markets.

We encourage clients to share their interviews on their websites and on social media, which increases the visibility and credibility they provide.

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