News and Experts provides quality national and local media exposure for corporations and small businesses. This includes professionals such as doctors, lawyers financial advisors, entertainers, authors and other artists. We get our clients quoted as expert information sources in the press; arrange for them to appear as guests on TV and radio talk shows; and grow impressive followings for them on social media. Publicity gives them – and their products, services or businesses – the visibility and credibility that sets them apart from their competitors.
Founded in 1990 by Founder and President Marsha Friedman, News and Experts is a guaranteed media PR firm. That means we do not charge a monthly retainer fee as so many in the PR industry do, with only a guarantee of “best efforts.” News and Experts clients are guaranteed exposure in print and digital publications, radio, and for a set fee, TV. We are likewise a leading social media firm with top marketing and social media experts.
Our PR campaigns begin with a thorough review of the client’s relevant materials – website, product or service, books and other publications, and current online exposure. We ask them to complete a detailed questionnaire. Our team of marketing professionals and veteran journalists then interviews them during a conference call or face-to-face meeting, when possible. With that information, we develop a customized public relations strategy for every client.
Each of our publicity campaigns delivers significant branding and PR value, but when two or more are combined, they exponentially increase our client’s profile and outreach to their target audience. Our services are listed to the right. Please click on each item to read a detailed description of what the PR campaign strategy entails.