What To Do When Media Successes Are Quickly Followed By Media Failures
In the publicity world, nothing quite matches the excitement of landing not just one great media hit, not just two, but a whole series that follows quickly one right after the other. Such extraordinary success can trick you into thinking: Hey, this publicity and...
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The Time And Toil That Lie Behind ‘Instant’ Media Success
Have you ever heard actors or singers who became “overnight sensations” explain that their success didn’t happen overnight after all? Instead, it was the result of lots of toil, along with years in which they languished in obscurity before – after much persistence –...
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Don’t Ignore The New Names In The Media Landscape
I’ve shared in the past how excited our team gets whenever we score a big media hit for one of our clients. What’s interesting these days is the changing nature of some of those hits. Certainly, the New York Times, Forbes, The Wall Street Journal, USA Today and other...
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Writing Op-Eds Vs. Being A Journalist’s Source
When it comes to the print media, there’s more than one way to get your message out and to position yourself as an authority. Some of our clients want to be the go-to expert for journalists who are in need of well-credentialed sources for their articles. Others long...
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How Patience Pays Off When Trying To Grab The Media’s Attention
Sometimes media opportunities emerge quickly after you pitch journalists with a great story idea. Often, though – especially with the print media – those opportunities take time and the fruits of your labor may not reveal themselves until days, weeks or even months...
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What Makes You An Ideal Candidate For Publicity?
Here’s a question you might have asked yourself as you decide whether to take the plunge and embark on a PR campaign: How do I know if I qualify for the media spotlight? If you aren’t someone the media is already beating down the doors to interview, you can get them...
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What The Oscars Can Teach Us About Rebounding From A Mistake
A year ago the people in charge of the Academy Awards flubbed it – badly. As nearly everyone knows, the cringe-worthy moment came when someone handed presenters Warren Beatty and Faye Dunaway the wrong envelope, causing them to announce La La Land as the Best Picture...
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How The Domino Effect Can Increase Your Media Exposure
When you’re trying to attract media attention to promote your brand, you may encounter what can be thought of as a media “domino effect.” What I mean by that is one media opportunity leads directly to another media opportunity, much the way the toppling of one domino...
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Baby Boomers Love Facebook – So You Should, Too
Did you log into Facebook today? Or did you find something else to do to occupy your time? Those questions may seem odd, but they don’t just come out of nowhere. I was intrigued this week to see a USA Today article that reported some people are spending less time on...
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EMSI Joins Advantage|ForbesBooks
I'm excited to share this news with you! For the past few months I’ve been in negotiation with Advantage Media Group|Forbes Books, to acquire EMSI. Finally, on Monday, January 29th, we signed the papers and our new company name is now officially News & Experts. EMSI...
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Gaining the Publicity Edge
An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage
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