2019 Offers A Fresh Start To Re-Ignite Your Personal Brand
It’s that exciting time of year when we look with eager anticipation to the future, plotting out how we can make the coming 365 days even better than the previous ones. Maybe you want to expand your business. Perhaps you hope to add a few percentage points to your...
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How Social Media Adds Extra Sizzle To Your Other PR Efforts
In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result. Clearly, this was a topic that resonated with many...
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Social Media Marketing Vs. Social Media PR
Regular readers know I’ve been a huge proponent of social media for marketing your brand. The reason I’ve felt so strongly about it was because I was one of the early users of social media for marketing my own company. I quickly saw the incredible opportunities it...
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The Anatomy Of A Media Pitch – From Idea To Publication
If you’ve ever wondered how a successful publicity effort goes from idea to media pitch to publication, let me give you a little glimpse of the process behind the scenes. Just recently one of our print campaign managers, Ashley Pontius, announced that she had...
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What Can Go Wrong With A Tweet?
It’s so easy these days to sit down with your laptop or your phone, whip out a tweet about whatever pops into your head, and post it for all the world to read. And if you scroll through social media platforms you will see plenty of people doing just that, apparently...
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I Wish I Had Done This Sooner
As our team sat down for a brainstorming session this week, talk gravitated toward exciting news for one of our clients. We had arranged an interview for him in a national newspaper and he was elated. It was just the latest in a string of successes for him. “I wish I...
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How To Respond When The Social Media World Gets Unpleasant
Most of you are fully aware by now that social media plays a significant role in building your authority as a thought leader and expert in your field. One of social media’s great advantages over traditional media is that you get to control your message to an extent...
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How Small Publications Can Play A Big Role In Your Publicity Efforts
I don’t believe I’m going out on a limb (well, at least not too far out) when I say that nearly everyone recognizes the giants of journalism. Such venerated (and at times vilified) publications as the New York Times, the Wall Street Journal, the Washington Post and...
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In Search Of PR Success? Think About The Media’s Needs, Not Yours
When you have a great company or book that you want to promote, it’s easy to get so caught up in how things look from from your perspective that you start to think: “The media will want to talk to me the moment they hear about this!” I’m sorry to report, that won’t...
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The Advantage Women In Business Have With Being Interviewed In The Media
Men and women both regularly experience successful publicity campaigns, promoting their position as authorities in their fields by being quoted in the press, interviewed on the air and building a following on social media. But (sorry, men) I think that women often...
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Gaining the Publicity Edge
An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage
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