How To Respond When The Social Media World Gets Unpleasant

How To Respond When The Social Media World Gets Unpleasant

Most of you are fully aware by now that social media plays a significant role in building your authority as a thought leader and expert in your field. One of social media’s great advantages over traditional media is that you get to control your message to an extent...

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The Time And Toil That Lie Behind ‘Instant’ Media Success

The Time And Toil That Lie Behind ‘Instant’ Media Success

Have you ever heard actors or singers who became “overnight sensations” explain that their success didn’t happen overnight after all? Instead, it was the result of lots of toil, along with years in which they languished in obscurity before – after much persistence –...

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Don’t Ignore The New Names In The Media Landscape

Don’t Ignore The New Names In The Media Landscape

I’ve shared in the past how excited our team gets whenever we score a big media hit for one of our clients. What’s interesting these days is the changing nature of some of those hits. Certainly, the New York Times, Forbes, The Wall Street Journal, USA Today and other...

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Writing Op-Eds Vs. Being A Journalist’s Source

Writing Op-Eds Vs. Being A Journalist’s Source

When it comes to the print media, there’s more than one way to get your message out and to position yourself as an authority. Some of our clients want to be the go-to expert for journalists who are in need of well-credentialed sources for their articles. Others long...

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What Makes You An Ideal Candidate For Publicity?

What Makes You An Ideal Candidate For Publicity?

Here’s a question you might have asked yourself as you decide whether to take the plunge and embark on a PR campaign: How do I know if I qualify for the media spotlight? If you aren’t someone the media is already beating down the doors to interview, you can get them...

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The problem with exclamation points https://t.co/KRKgOAM1Sr #publicity #PR

Why You Don't Want to Fail This Direct-Mail Test https://t.co/ouICmXAiMB #Marketing

Free webinar: Connect with employees using compelling content https://t.co/YjQqSeJGto #publicity #PR

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