Want To Grab Journalists’ Attention? Let Them Tell You How

Want To Grab Journalists’ Attention? Let Them Tell You How

People often say that the only thing that's constant in life is change, and over the three decades I've been in the public relations business I definitely have found that to be true with the media landscape. Those of us in PR are always eager to keep up with the...

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Hey PR Folks: Keep Your Eye On The Ball

Hey PR Folks: Keep Your Eye On The Ball

A Top Editor Explains What To Do Right When Pitching The Media One great thing about the internet is that, if you missed something the first time around, it’s often still out there, just waiting for you to stumble across it. That happened for me just recently with an...

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3 Key Elements That Can Get You Spotlighted In National Media

3 Key Elements That Can Get You Spotlighted In National Media

Anytime a PR effort results successfully in coverage by a major media outlet, you are entitled to a little celebration. But, of course, it’s even better when those successes multiply – and then multiply some more. That’s what happened recently with one of our clients,...

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4 Factors That Will Determine Your PR Failure Or Success

4 Factors That Will Determine Your PR Failure Or Success

When we scored an interview with Fox News for one of our clients last week that went global, I was both thrilled for the client, and also reminded once again of what it takes to achieve success in the publicity world. Many elements go into every campaign, but I think...

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4 Tips For Creating Successful Media Pitches

4 Tips For Creating Successful Media Pitches

Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email...

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Why Publicity is the Next Step for Online Influencers

Why Publicity is the Next Step for Online Influencers

Practically all of us are on social media these days, but some of us have found ways to make a bigger splash than others. These are the people who have become known as social media influencers. They have established credibility in a specific industry, drawn a ton of...

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