4 Factors That Will Determine Your PR Failure Or Success

4 Factors That Will Determine Your PR Failure Or Success

When we scored an interview with Fox News for one of our clients last week that went global, I was both thrilled for the client, and also reminded once again of what it takes to achieve success in the publicity world. Many elements go into every campaign, but I think...

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4 Tips For Creating Successful Media Pitches

4 Tips For Creating Successful Media Pitches

Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email...

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Why Publicity is the Next Step for Online Influencers

Why Publicity is the Next Step for Online Influencers

Practically all of us are on social media these days, but some of us have found ways to make a bigger splash than others. These are the people who have become known as social media influencers. They have established credibility in a specific industry, drawn a ton of...

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2019 Offers A Fresh Start To Re-Ignite Your Personal Brand

2019 Offers A Fresh Start To Re-Ignite Your Personal Brand

It’s that exciting time of year when we look with eager anticipation to the future, plotting out how we can make the coming 365 days even better than the previous ones. Maybe you want to expand your business. Perhaps you hope to add a few percentage points to your...

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How Social Media Adds Extra Sizzle To Your Other PR Efforts

How Social Media Adds Extra Sizzle To Your Other PR Efforts

In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result. Clearly, this was a topic that resonated with many...

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 Social Media Marketing Vs.  Social Media PR

 Social Media Marketing Vs. Social Media PR

Regular readers know I’ve been a huge proponent of social media for marketing your brand. The reason I’ve felt so strongly about it was because I was one of the early users of social media for marketing my own company.  I quickly saw the incredible opportunities it...

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 The Anatomy Of A Media Pitch – From Idea To Publication

 The Anatomy Of A Media Pitch – From Idea To Publication

If you’ve ever wondered how a successful publicity effort goes from idea to media pitch to publication, let me give you a little glimpse of the process behind the scenes. Just recently one of our print campaign managers, Ashley Pontius, announced that she had...

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What Can Go Wrong With A Tweet?

What Can Go Wrong With A Tweet?

It’s so easy these days to sit down with your laptop or your phone, whip out a tweet about whatever pops into your head, and post it for all the world to read. And if you scroll through social media platforms you will see plenty of people doing just that, apparently...

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I Wish I Had Done This Sooner

I Wish I Had Done This Sooner

As our team sat down for a brainstorming session this week, talk gravitated toward exciting news for one of our clients. We had arranged an interview for him in a national newspaper and he was elated. It was just the latest in a string of successes for him. “I wish I...

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The problem with exclamation points https://t.co/KRKgOAM1Sr #publicity #PR

Why You Don't Want to Fail This Direct-Mail Test https://t.co/ouICmXAiMB #Marketing

Free webinar: Connect with employees using compelling content https://t.co/YjQqSeJGto #publicity #PR

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