Is Global Recognition Important to Your PR & Marketing Strategy?
When economists and business people say the world is flat, they aren't talking about concerns our ancestors had about sailing off the edge of the earth. Instead, "the world is flat" in a business context means that, thanks to rapid advances in technology and...
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Want To Grab Journalists’ Attention? Let Them Tell You How
People often say that the only thing that's constant in life is change, and over the three decades I've been in the public relations business I definitely have found that to be true with the media landscape. Those of us in PR are always eager to keep up with the...
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Right Message At Right Time Adds Power To Your Publicity Efforts
Have you ever happened to be in the right place at the right time? Maybe you landed a job because you lucked into sitting next to your soon-to-be-new boss on an airline flight. Perhaps you met your spouse because the two of you wandered into the same laundromat at the...
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Hey PR Folks: Keep Your Eye On The Ball
A Top Editor Explains What To Do Right When Pitching The Media One great thing about the internet is that, if you missed something the first time around, it’s often still out there, just waiting for you to stumble across it. That happened for me just recently with an...
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3 Key Elements That Can Get You Spotlighted In National Media
Anytime a PR effort results successfully in coverage by a major media outlet, you are entitled to a little celebration. But, of course, it’s even better when those successes multiply – and then multiply some more. That’s what happened recently with one of our clients,...
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Getting Media Coverage Is Just The Start; Now Put It To Work For You
I once had a client who enjoyed what could only be described as an extraordinary publicity campaign with our firm. We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. You would think he would have been...
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Big Interview? Engage The Host And The Audience Will Take Care Of Itself
It’s finally happened! You’ve been working on your publicity efforts, trying to land a radio or TV interview, and now the show is scheduled. Since this is what you wanted, why are you starting to nervously ask yourself: What have I done? Jitters! Stage fright! Call it...
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4 Factors That Will Determine Your PR Failure Or Success
When we scored an interview with Fox News for one of our clients last week that went global, I was both thrilled for the client, and also reminded once again of what it takes to achieve success in the publicity world. Many elements go into every campaign, but I think...
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4 Tips For Creating Successful Media Pitches
Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email...
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Why Publicity is the Next Step for Online Influencers
Practically all of us are on social media these days, but some of us have found ways to make a bigger splash than others. These are the people who have become known as social media influencers. They have established credibility in a specific industry, drawn a ton of...
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Gaining the Publicity Edge
An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage
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