Difficult Times Call For Sensitivity When Pitching The Media
The first half of 2020 has provided us with some unusual times. For months, a handful of extraordinary events have dominated the news cycle. The COVID-19 pandemic has been the major culprit, but more recently protests across the nation took center stage. So, when two...
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Keep Your Media Coverage Working Long After The Interview Ends
In my last two PR Insiders, I shared with you tips for getting media opportunities - without being opportunistic - during the COVID-19 crisis, as well as tips for how to handle media interviews once you land them. This week, let's look at the next step. At some point...
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Landing A Media Interview During COVID-19 Is One Thing; But Then What?
In the last PR Insider, I shared with you some tips for reaching out to the media during the coronavirus crisis; tips that I had also discussed in a webinar I participated in titled "Authority Marketing in a COVID-19 World." That webinar was inspired, of course, by...
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Getting Media Opportunities – Without Being Opportunistic – In The Time Of Coronavirus
COVID-19 has changed the daily lives of you, me and people around the globe, and also has raised questions about whether people should continue to promote their personal and business brands during these difficult times. With those very questions in mind, I was asked...
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Is Global Recognition Important to Your PR & Marketing Strategy?
When economists and business people say the world is flat, they aren't talking about concerns our ancestors had about sailing off the edge of the earth. Instead, "the world is flat" in a business context means that, thanks to rapid advances in technology and...
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Want To Grab Journalists’ Attention? Let Them Tell You How
People often say that the only thing that's constant in life is change, and over the three decades I've been in the public relations business I definitely have found that to be true with the media landscape. Those of us in PR are always eager to keep up with the...
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Right Message At Right Time Adds Power To Your Publicity Efforts
Have you ever happened to be in the right place at the right time? Maybe you landed a job because you lucked into sitting next to your soon-to-be-new boss on an airline flight. Perhaps you met your spouse because the two of you wandered into the same laundromat at the...
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Hey PR Folks: Keep Your Eye On The Ball
A Top Editor Explains What To Do Right When Pitching The Media One great thing about the internet is that, if you missed something the first time around, it’s often still out there, just waiting for you to stumble across it. That happened for me just recently with an...
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3 Key Elements That Can Get You Spotlighted In National Media
Anytime a PR effort results successfully in coverage by a major media outlet, you are entitled to a little celebration. But, of course, it’s even better when those successes multiply – and then multiply some more. That’s what happened recently with one of our clients,...
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Getting Media Coverage Is Just The Start; Now Put It To Work For You
I once had a client who enjoyed what could only be described as an extraordinary publicity campaign with our firm. We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. You would think he would have been...
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Gaining the Publicity Edge
An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage
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