Six hours makes a big difference on social media. Yesterday, CEO Reed Hastings of Netflix heightened the hype by announcing that the third season of Orange is the New Black would be available for streaming before the official midnight launch time. 

He did it at a Manhttan event called OrangeCon, the very existence of which should tell you how much some viewers like the show. The digital world–led by those following the #OrangeCon tag–proceeded to flip out.

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