Welcome to 2016!
I don’t know about you, but I love fresh beginnings and I think it’s natural to start each New Year with a sense of optimism and a healthy dose of enthusiasm.
After all, that new calendar brings with it empty square after empty square of exciting potential, with each day, week and month waiting to reveal what’s in store for us between now and the next time the ball drops in New York City.
But with that said, whether this year turns out to be as wonderful as we hope, it could come down to how well we plan.
And that’s especially true with marketing, because if you want to reap the rewards of your marketing efforts in the coming months, then now is the time to plant the seeds.
Why do I say that? In my experience with my own business, I’ve found there generally is a several weeks lag between the time a marketing strategy is put into play and the time when that effort has a measurable effect on sales.
So, if the marketing campaign generates a good response, I can always estimate when our sales will be up. The reverse is true as well. If the marketing effort falls short, and I don’t immediately take corrective measures, I can too easily predict when sales will be lacking!
That’s why there’s no time like the present to get your marketing effort in gear so you can lay the groundwork for success in meeting your goals as the year progresses.
As you do so, here are a few points to keep in mind so that you don’t arrive at Dec. 31, 2016, wondering what went wrong.
Have a plan. When it comes to marketing and PR, you don’t want to just wing it. You need a vision. Then, you need to be clear on the message that shapes your vision. You’ll need to decide what channels to use to promote your message. Will your focus be print advertising and publicity? Would TV and radio talk shows be a better route for you? Would ramping up your social media efforts on platforms like Facebook, Twitter and YouTube help you reach the audience you are after? Regardless of the avenue you choose, everything starts with having a plan in place.
Make certain you have the necessary resources. Once you decide on the plan, you’ll need to provide the support to pull it off. Yes, this will require two of your most valuable commodities: money and time. But, this investment is necessary and, if used wisely, will reap large rewards.
Execute the plan. Planning is great, but at some point you have to stop planning and put your plan into action. A great plan does no one any good if it’s all talk and no action.
Follow through. You developed a top-notch plan. You made sure the necessary resources are in place. You confidently put the plan into action. But, do you remember the adage: The best laid plans of mice and men often go awry? Truth is, your work’s not over until you’ve seen the plan through to completion.
Ultimately, this is all about taking stock of where you were at the end of 2015 and setting the expectations for where you want to wind up at the end of 2016.
That way, when you usher in 2017, you can do so with a sense of accomplishment – and then start making plans all over again!
Here’s to the next 12 months!
P.S. If you need help with planning your marketing and PR efforts, give us a call at 727-443-7115 ext. 215 or click here to get your Free Media Analysis!