President’s Executive Assistant & Office Manager


Marti Carlson has over 18 years experience in public relations, including publicity for non-profit groups as well as management of an international training program for PR professionals. Prior to joining News and Experts, Marti had extensive Executive Assistant experience in a variety of industries, including investment, real estate and marketing.

As Executive Assistant she manages the many activities of President Marsha Friedman, and over the years as Office Manager her responsibilities have included HR, finance, legal, IT and infrastructure. She says, “One of my greatest rewards comes from playing a part in the success of our staff and our clients.”

She has a Bachelor of Science degree from Iowa State University. She is a devoted Cyclone fan and wouldn’t miss a University of South Florida Bulls football game. She enjoys page-turners, power walks, movies, her eclectic playlist, and time at the family cottage on Lake Okoboji in Iowa.