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Think about how you get information these days.
Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast?
It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! But here’s something I feel confident about: The value of these changes may be greater for you than ever before.
The digital world has given all of us different and often better options for how we get our news, how we share it with others, and for those of you promoting your brands, how you and the media connect with each other. That means opportunities – and ways you can leverage those opportunities – abound.
Think about TV interviews as just one example. Not that long ago, TV producers wanted you in their studio for an interview, which meant you were faced with the time and expense of traveling. That might not be so bad if you live in Miami and were slated to appear on a Miami TV station. It was more problematic if you live in Philadelphia and the TV interview was in San Diego.
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But because of the pandemic, remote interviews through Zoom or Skype have become common. Distance is no longer an obstacle for someone in Denver who is interviewed by a TV show in New York.
Let me suggest a few other ways that landing media placements continues to grow in value:
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Yes, the media landscape has been changing for some time now, and not always for the better.
But media interviews are still an extraordinarily valuable part of your personal and corporate branding efforts – so keep pursuing those opportunities every chance you get.
Bringing value!
Marsha
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