Pitch The Media.
Share Your Expertise.
Establish Your Credibility.

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In Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage, Marsha Friedman—bestselling author and founder of News & Experts—reveals how to build your brand by becoming one of the go-to people the media turn to again and again. Marsha has helped thousands of top professionals become known as the authorities in their fields. Now she’s here to share her knowledge and help you do the same.

In this book you will learn how to:

  • Understand the needs of the media
  • Successfully pitch yourself to journalists, producers and hosts
  • Determine which medium is the best match for you and your message
  • Give a great interview
  • Leverage your media coverage to build your brand as an expert

About The Author

Marsha Friedman, a leader and innovator in the field of public relations, is a true believer in the power of publicity and has dedicated her career to raising the bar and educating her followers. For nearly 30 years, she has developed publicity strategies for celebrities, corporations, CEOs and professionals in a broad range of industries. She is the founder and president of News & Experts, an award-winning national public relations agency that secures thousands of top-tier media placements annually for their clients. As a prominent business woman, she has run her public relations firm successfully through prosperity and adversity, ironically having one of her best revenue years in the midst of 2009’s recession. As a publicity expert, she has authored the book Celebritize Yourself. Marsha launched News and Experts in 1990. Her PR company represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. Some of the more prominent names on her client roster are Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane and the famous Motown Group, The Temptations. When she’s not helping people with their publicity efforts, Marsha is busy as a wife, mother and grandmother.