Strengthening Your Online Authority Will Improve Your SEO

Here’s something that companies and individuals trying to build their brands didn’t have to worry themselves about years ago: search engine optimization, also known by the much friendlier and easier to remember initials SEO. These days, I’m pretty sure nearly everyone knows about SEO and how important it is to get the right internet-search words […]

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Did Mobilegeddon Just Put A Dent In Your Website Traffic?

Today is Mobilegeddon – it’s all over the news! And, if you’re anything like me, you’re wondering what the heck that means. Those Google phone searches you and I love to do while waiting for the traffic light to change or standing in the grocery check-out line, will no longer provide the same results. […]

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Did Your Publicity Vanish from the News Website?

Why That Happens & What to Do About It Getting earned media – publicity that isn’t paid for as advertisements and commercials are – is a sure way to boost your credibility with prospective customers and an excellent means of gaining publicity for yourself, your business or your product. Being quoted as an expert in […]

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4 Tips to Increase Your Search Traffic

I often write – and talk! – about the tremendous visibility and credibility that comes with exposure in the print media. That has increased exponentially in the past 15 to 20 years as just about every publication now publishes online as well. Exposure in your hometown paper automatically becomes exposure online in most cases. There […]

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How YouTube Videos Can Boost Your Website Traffic

When I’m asked great questions about marketing, I enjoy sharing them – and the answers – here. I figure if one person asks the question, there are probably a lot more who’ve thought of asking the same thing! Here are two recent ones: What is the best way to use YouTube – have a channel […]

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Tips for Getting Recipients to Open Your Email

Email has become one of the world’s favorite marketing tools, but it’s a big flop if you can’t get your recipients to open the mail! People decide in seconds whether or not to click, quickly weighing a number of factors based on what the subject line says and, secondarily, who sent the mail. A recently […]

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Make Sure Your Website Has the Right Stuff

Most people realize, whether they’re running a business, a professional practice, selling their product or book, or building their brand, they need to have a website. Having a spot on some other person’s or business’s site, whether it’s a profile on LinkedIn or a book on Amazon, isn’t the same – and it isn’t enough. […]

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Keep Web Visitors Returning With Blogging

If you want your website to show up in Google searches (and you do!) you need to post fresh, engaging content on a regular basis. That also gives visitors a reason to keep returning to your site and to linger there awhile. Many people do this by featuring a blog on their site. It’s a […]

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Attracting New Customers Online

What is it that your customers, clients or readers find special about you? Or, if you’re a new entrepreneur, professional or author, what do you think makes you different and special? The answer to that question should be the foundation for your online marketing and, believe me, if you’re not promoting yourself online, you’re not […]

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Does Your Online Marketing Look Fake

Does Your Online Presence Pass the Truth Test? What’s the fastest-growing marketing trend on the Internet? I’m sad to say it’s the “fakeosphere.” Yes, fake blogs (called “flogs”), fake web news sites and fake testimonials. They look like the real thing, right down to comments posted by “bloggers” and their supposed readers. Those comments appear […]

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Media Exposure is Marketing Gold – If You Know How to Use It

For anyone trying to build a business, sell a product or get their book into the hands of more consumers, the implicit endorsement that comes from being interviewed by the media is what I call “marketing gold.” […]

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