Like me, you are probably saddened by news reports that COVID-19 is making a resurgence. Once again, the pandemic is poised to dominate news cycles and, in addition to worrying about health concerns, anyone who is trying to gain media coverage will need to think about how their message fits into the current media conversation. […]
I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. That’s understandable. Public relations firms differ in a thousand ways, it seems. For one, they use different business models – some charge monthly retainer fees while […]
One of the wonderful things about the age in which we live is that your opportunities to spread the message about yourself or your brand are greater than ever because of the Internet. But here’s the thing. Everyone else – your competitors included – have those same opportunities. […]
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Every Thursday since late July, I’ve been fortunate to join Stacie Schaible on WFLA News Channel 8’s First at 4 newscast as the show’s in-house social media expert covering a wide array of topics including: • Which social network is best for your small business? • 4 Tips from Ellen DeGeneres to make you a […]
A BabyCenter.com survey found that parents spend an average of $13,000 per child every year. Multiply that figure by 18, and you get $234,000, which is close to the federal government’s recent estimate of $245,340 needed to raise a child born in 2013 until he or she becomes an adult. BabyCenter.com points out: “At the […]
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Just this week, we learned one of our clients had achieved another of her goals: to be hired as a regular contributor to a large, national, health-oriented publication. SymptomFind.com, a website with more than 3 million unique visitors a month, asked Dr. Niki Barr to join its paid advisory board. She’ll write and review content […]
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