Let’s face it – we think TV, we think celebrity. It’s exciting. Ever spot the anchor from your local TV newscast dining in the same restaurant as you? Did you grab your companion’s arm, point, and say, sotto voce, “Look!” (Yes, I’m guilty, too.)
Just last week, I showed you an interview I did with Lisa Hess, our TV campaign manager, about a typical day in her life here at EMSI. In it, we learned a lot of the different things she does in order to get our clients booked. Although I can always count on Lisa to arrange good TV bookings each week, last week she outdid herself with 4 national TV appearances and 5 local TV appearances on network affiliate stations. So I thought it might be helpful as a follow-up to share with you how she got these bookings.
Finally, when you get on TV, don’t sell. Educate. People fast-forward through commercials because they hate being sold all the time. If you try to sell in your segment, they’ll fast-forward through you, too. If you educate and provide the viewers with information that can help them in their lives, they’ll be far more inclined to buy what you’re selling.