Want to Get on TV? Follow a Daily News Routine to Increase Your Chances

A daily routine of following breaking news and popular stories is the first and most essential step in my formula for how you can get interviewed by the media. If you are Internet savvy and prefer to get your news digitally, tracking news trends will be a breeze. There are many online news outlets, such as Yahoo, MSN, CNN and AOL, that prominently feature on their sites the most searched and significant news events each day. There are also other online services, such as Google Alerts, Digg, and others, that allow users to stay on top of the hot topics. If your preference – like me – is to watch the news on TV and/or read daily newspapers, those are also effective methods for keeping up with the news cycles. Whether you prefer traditional or digital news, the key thing is to establish a news-tracking routine and stick to it. It will orient you as to which news topics are getting the most attention, and will be a strong predictor of which stories are most likely to have a longer cycle on TV news outlets.Read More…

How to Get Local TV to Cover Your Event

If the key to your event is getting press to come, then you need to be able to get their interest and participation. That’s why I’ve jotted down the following tips to help you get the word out to the press in a way that will give you a high percentage shot at having them attend. […]

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Do You Want to Be On the Big Talk Shows? Then You Need to Get the Media Talking About You

It is totally valid to aim for appearances on the top TV and radio talk shows – that’s the brass ring we all hope for. But the best and most effective way to get the attention of top show hosts and producers is to already be in the media, on the news, building buzz. And to accomplish that, you should embrace every marketing and PR opportunity in order to heighten national attention and raise consumer awareness of your company and products. […]

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The PR Secret that Got Me Coverage in Forbes, Business Week and CNBC – All in One Day

I constantly advise my clients that the print media is a wide open playing field, and that the secret to getting great press is to develop a news angle (NOT a sales angle) and get out there. My team helps me do that the same way they do it for our clients, and the results of those efforts are clear. […]

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Do You Skip the TV Commercials? You’re Not Alone

Is it time for you to look at how the increased media coverage of a good PR campaign could give your product or service a competitive edge? Next time you sit down to watch your favorite TV news or talk show, think about how the guests and expert commentators on the show appeared. If you watched the same “expert” pitching his product in a TV spot, would you have been as convinced of its value? […]

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How to Market Your Product or Service on Radio & TV – Without Buying Advertising Time!

What you may not realize is that TV and radio talk shows are always looking to interview quality experts who will help them entertain and inform their audiences. Regardless of the product you’d like to promote, with the correct PR strategy you can land these priceless interviews, and when you do, it’s pure marketing gold!

Why are these interviews so valuable? You see, when you or your spokesperson is on the air, you’re on as part of a regular show with a host the audience has come to trust. By interviewing you, the host is giving an implicit endorsement so the listeners believe you – they’re hearing about you from their trusted friend. And they tell their own audience in turn. […]

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What to Expect in the Land of TV Guest Interviews

Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.

To have a successful TV interview, where you’re able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the crew when they’re setting up for your interview, and their terminology which may be completely foreign to you! […]

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7 Things to Know Before Marketing Your Consumable Product on Radio and TV

Okay, first point:

1/ Is your product better suited for a TV commercial or a radio spot? Does it need to be seen to be understood? Consumable products are usually in pill, powder, cream or liquid form—things that don’t need to be demonstrated to be sold. That being the case, consider using radio, a convincing and affordable way to go. Next… […]

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8 PR Insider Tips to Build Your Business through Radio and TV Interviews

It is no surprise to hear that media interviews are among the most effective yet least known marketing methods you could ever use to promote your company, products and services.

But as good as these interviews are, they can be made even more effective.
As with most things, there are insider techniques that can help radio and TV interview “first-timers” do a powerful job. […]

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Appearances on Local TV are a Great Brand Builder

Television producers are looking for quality guests who will entertain and educate their audience. And, if your company’s offerings solve a common problem that the masses face then TV could be a great promotional medium for you. One of our clients told us:
“The cost benefit analysis of TV publicity is a no brainer. Not only do you get the benefit of this quality exposure, but the amount of credibility you build is priceless!”
The reason for this is simple. With TV, every person watching your interview will have a front row seat to your message. It’s a visual medium so they can see exactly what your products look like. You can demonstrate their purpose and value to the viewer. At the same time, you’re building trust and the almighty “likeability factor” by expertly answering the anchor’s questions. If you do a great job in all these areas, the audience will connect with you personally and buy into the value of your products. The positioning just doesn’t get any better. […]

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5 More Tips for Successful TV Interviews

As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium! […]

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5 Tips for Successful TV Interviews

It has been more than 70 years since television was first commercially available, and in that time we have seen the emergence of radio, wireless communications, the Internet, twitter, and social networking. However, one thing has remained constant in that time. Practically since the first broadcast over commercial airwaves, television has been the most powerful medium of them all – and that fact still remains true today. […]

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How to Get On Oprah

In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my career Oprah is indeed the gold standard, and her show carries weight not only because of Oprah’s massive viewership, but also because they’re loyal. She brings with her tens of millions of loyal viewers who trust her so implicitly, that they buy practically any book she recommends, any product she endorses and follow her advice on just about every topic from politics and parenting to bowling and basket-weaving. And when most PR Agencies are faced with that request, they smile and nod and tell their clients they’ll do their best, but we all know what it really takes to get on Oprah. […]

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When Should TV Appearances Be Part of Your PR & Marketing Strategy?

TV viewers not only hear you: they see you, they see your product, they see a graph or powerpoint that defines your service. So, if you look good, communicate effectively, and present your message in a way that resonates with the viewers, well…the connection is made! One of our clients told us…

“I found that you get almost instant results with TV. When you appear on a television show, people believe what you have to say and as a result you get to reach tons of people in a ‘real’ way. And the results are tremendous. From one TV appearance alone I got close to 1,000 subscribers to my newsletter.”

Sounds good, right? But, unfortunately, TV isn’t a match for everyone. To know if you qualify as a guest, the question to consider is, “does your message have mass appeal?”

You see, television producers are looking for guests that will keep their audiences tuned in! The more viewers they have, the higher the show’s ratings, the more ad dollars the stations can charge. So, finding qualified guests with a message that will connect with their viewers is an important goal. If you have a valuable segment for TV that meets this criterion, then it’s a win-win for you and the show. […]

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Appearances on Local Television Can Build “Buzz” for Your Products

Television producers are looking for guests who will entertain and educate their audience. So if your products solve a common problem that faces the masses then TV could be a great promotional medium for you. The challenge is knowing how to pitch your segment idea to television producers in a way that they can see the direct benefit to their viewers. […]

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