Ok… as you probably know, I’m a big vocal supporter of talk radio, not only for its entertainment and educational value, but, also because of its value for promoting books, products and services. One person in particular who shares my viewpoint is the founder of Talkers Magazine, Michael Harrison. And let me tell you, when it comes to someone who has their finger firmly on the pulse of talk radio…this is the man!
A maverick in the world of radio broadcasting […]
Talk radio interviews are one of the bases of a potential sales homerun. In fact, they’re custom-made for companies who want quick, affordable national exposure for their products or services. […]
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. […]
Few marketers know a thing about using radio and TV interviews to promote their products and generate sales. Which comes as no surprise since media interviews are among the most effective yet least known marketing methods you could ever use. […]
There’s no doubt that talk radio is a great vehicle for authors, because it allows them to give in-depth answers and puts them in direct communication with people who may want to buy their book. […]
Marketing can be a pretty bewildering subject for supplement makers, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your supplements? Before answering this question, consider these seven points… […]
If you’re hoping to turn your book into a sensation you can’t afford to overlook talk radio. Your book isn’t going to sell itself, so you need to do everything you can to get the word out. By generating word-of-mouth on talk radio shows around the country, you can create that all-important buzz that can transform your book into a bona fide hit. […]
Experts predict that recent shake-ups in the radio industry will cause the popularity of talk radio to soar to never-before-reached heights. Recent technological breakthroughs like the iPod, mp3’s, and satellite radio have changed the way that consumers listen to music. […]
Who doesn’t want to get the word out about their company, service, or product? As a publicity expert with more than twenty years experience in the field, I have encountered hundreds of companies who have wanted the same thing. My answer is to appear as a guest on local radio and TV news shows which will enable you to get the word out to thousands – and possibly millions – of consumers. […]
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