WGN Coming Up on 90th Anniversary: Flagship Chicago Radio Station’s Longevity Confirms Medium’s Vitality

WGN not only groomed vital broadcasters, but it was also home to some of the most entertaining ones. Longtime Chicago Cubs broadcaster Harry Caray, who called games for the Cubbies from 1982 until 1997, will long be remembered by Chicago natives for his love of the city and where his namesake restaurant still serves the Cubs’ faithful. Others outside of Chicago will remember Caray for the outrageous way comedians like Jay Mohr, Will Ferrell and others lampooned Caray over the years. […]

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How Charlie Sheen’s Use of Talk Radio Demonstrates the Medium’s Influence over Everything Else

A good radio interview can fuel social media, because it gives you something to tweet about. It also works well in conjunction with print coverage and appearances on local and national TV, because it provides a longer form format for your message. Whereas an article may only be 500 or 600 words or a TV appearance only 3 to 5 minutes, a radio interview can run anywhere from 10 minutes to an hour, depending on the show and how interesting you are to the host and the listeners. […]

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Talk Radio’s Industry Insider, Michael Harrison, Shares His Insights and Takes the Tough Questions

Look, I can understand guests wanting to be on big stations and logically, to a certain extent, size does matter. However, there is a huge difference between selling Coke or car insurance (like GEICO) to the masses and selling a book, a philosophy or a specialized small business product to targeted segments of the population. Arbitron’s basic mission is to give advertising agencies, concerned with making large spot buys for big clients, a thumbnail overview of very general statistics such as the age and gender of mass audiences. […]

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More Americans Listen to Talk Radio Today Than Ever Before

In the age of the Internet, 24/7 cable TV news channels, news on your laptop, desktop, PDA and smartphone, I think it’s important to remind folks about the significance of talk radio as it relates to getting publicity for your book. But don’t just take my word for it. […]

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Is Your Tone Killing Your PR Campaign?

His point was that most parents believe that they are doing all they can to make ends meet and be responsible parents. Given that idea, most of them probably wouldn’t take kindly to the idea that they need to take better care of their kids, because they already think they are. So, it might be more understanding to say that while she understands many parents are so busy getting through the basics of providing for their kids, it’s understandable how this particular area could be overlooked, so here’s some advice on how to address cyberbulling and sexting to help them out. […]

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6 Tips for Getting Booked as a Talk Radio Guest

First and foremost, you need to follow the news. What are people talking about? What is the media saying? What’s the buzz? Keeping up with the news is important because talk radio is all about current events. When you know what’s current, you can package your message to fit the news…making you an attractive guest for a talk show. Your job is to scan the network and cable news channels, the newspapers, look at news websites, and, most importantly, monitor the talk radio landscape. […]

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When it Comes to Talk Radio, You Can’t Judge by Size Alone

Typically, people engaging in talk radio-based PR campaigns will use market size and wattage of the stations they choose to pitch as a benchmark for a successful campaign. That’s usually a safe bet, but that being said, it’s important not to overlook some of the smaller market, smaller wattage stations. There are a lot of diamonds in that rough to be found. […]

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How to Promote Your Product or Book During Your Radio Interview

Remember, the radio hosts who interview you are not just considered hosts – they are radio personalities. Their names are typically attached to their show. This is not a matter of ego or vanity…the station develops their profiles so they become local, or even national, celebrities, creating a fan base and loyal listeners. Don’t try to take over the show. Don’t try to be funnier than the host. Don’t try to wisecrack to the host, thinking that you can gain points with the audience by “busting his chops.” The host is the leader, and if he likes you, his listeners will like you, too. Your smartest strategy is to engage the host and follow his lead. If you do, the interview will be smooth, the interplay will be congenial, and the host may well ask you back. At the very least, he’ll be more sincere about promoting your book or company. […]

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Seven PR Secrets for Getting on Talk Radio to Promote Your Book

How do you get a talk show host to invite you to be a guest? Having arranged talk show interviews for clients for twenty years, I know the precise formula for successfully hitting the talk radio circuit, so let me share some tips with you. […]

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How to Get Your Web Site Mentioned on the Air

The end result is that you deliver sales leads directly to your website which may be your online point of sale. And, you did it without buying an ad, and without offending the news media. In fact, if you were truly informative, energetic and entertaining, the media will view you as a resource, and may ask you back periodically. […]

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7 Things to Know Before Marketing Your Consumable Product on Radio and TV

Okay, first point:

1/ Is your product better suited for a TV commercial or a radio spot? Does it need to be seen to be understood? Consumable products are usually in pill, powder, cream or liquid form—things that don’t need to be demonstrated to be sold. That being the case, consider using radio, a convincing and affordable way to go. Next… […]

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8 PR Insider Tips to Build Your Business through Radio and TV Interviews

It is no surprise to hear that media interviews are among the most effective yet least known marketing methods you could ever use to promote your company, products and services.

But as good as these interviews are, they can be made even more effective.
As with most things, there are insider techniques that can help radio and TV interview “first-timers” do a powerful job. […]

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9 Reasons Why Talk Radio is the Best Promotion for Your Book, Product and Service!

As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. […]

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Why Small Radio Stations Can Be Great Places to Promote Your Book, Product or Service

Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right? […]

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Lee Habeeb Interview: Part 2

Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. […]

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Lee Habeeb Interview: Part 1

A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. […]

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Something I Wanted to Share…

It’s funny, but every time I sit down and write these emails to you, the thing that often comes to the forefront of my mind is “how can I get them to truly understand the value of talk radio?” […]

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Seven PR Secrets for Getting on Talk Radio as a Guest to Promote Your Business

Getting interviewed on talk radio shows is one of the best ways for their products and services to become known by a wide audience. In fact, talk radio is more popular than ever, and with the increases in specialty programming that cover a wide gamut of topics, there is more opportunity than ever to become a talk show guest. […]

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