I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. That’s understandable. Public relations firms differ in a thousand ways, it seems. For one, they use different business models – some charge monthly retainer fees while […]
It’s finally happened! You’ve been working on your publicity efforts, trying to land a radio or TV interview, and now the show is scheduled. Since this is what you wanted, why are you starting to nervously ask yourself: What have I done? Jitters! Stage fright! Call it what you will, it’s perfectly normal to get […]
First it was TV that was going to kill off radio, sending it to an early and untimely death. But radio hung in and even thrived. Then it was the internet that was going to finish the job once and for all! But radio shrugged (at least metaphorically), adapted and even capitalized on its supposed […]
With movies such as “Logan,” “Alien: Covenant” and many others being filmed in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Although since there are four types of media outlets – TV, radio, social media and print (offline and online) – what you really need […]
If you’ve just landed an interview on talk radio, congratulations are in order because this is a great venue for giving a boost to your brand and to your credibility as an expert in your field. But maybe you’re a tad nervous and feeling the pressure. After all, you’re starting to realize that you’ll have […]
In today’s world there are plenty of ways to get your message out and build your brand, from print to TV to the ever-growing influence of social media. But perhaps no medium connects you as intimately to an audience as does talk radio, where eager listeners tune in to hear a favorite host chat with […]
A day in my life usually involves phone or email conversations with prospective clients. They always have questions about how they can better their position to promote their personal or business brands. But one line of questioning I find mystifying deals with talk radio, a medium I love and we’ve made great use of for […]
A day in my life usually involves phone or email conversations with prospective clients. They always have questions about how they can better their position to promote themselves and/or their business. But one line of questioning I always find mystifying deals with talk radio, a medium I love and we’ve made great use of for […]
What’s the most effective traditional medium for getting publicity to promote your business or service? That depends on your audience and your message. You may find more of your target demographics among magazine readers than TV audiences, […]
One of our clients, a financial advisor, recently had a great interview on a Sirius/XM talk radio show. His office got lots of calls from listeners afterward, and the show host did as well. They were both thrilled. It didn’t surprise me. As a longtime talk radio fan and a host of talk shows for […]
3 Tips to Wow Your Talk Radio Audience I have a favorite new talk show to tune into on weekday evenings, and I’m not saying that simply because the host is EMSI’s own Alex Hinojosa. (Although that certainly doesn’t hurt!) Alex, our vice president of media operations, has an extensive background in radio. He worked […]
I’ve gotten back into hosting a talk radio show and giving interviews, and the experience takes me back – way back! – to how I started EMSI Public Relations in the first place. I was, and still am, a huge talk radio listener. It’s educational, entertaining, and the most open of the mainstream media to […]
Last week, one of our talk radio clients sent us a “beautiful link” (his words) to a blog post he’d found. The blogger, who writes for a broadcast engineering magazine, had posted, in part: “I was minding my own business the other morning, listening with one ear to local AM talk radio, when something hit […]
Tips for Taking on the Tough Questions Article at a glance: A lively debate makes for a memorable interview. Prepare yourself by writing down bullet points. Invest in media coaching. What makes good talk radio? Often, it’s a good argument – just the thing a lot of first-time guests hope to avoid. They hear shock […]
Article highlights: How radio stations have married social media and traditional media into entertainment powerhouses. Why social media is important if you wish to be a guest. To read part 1, click here! Yesterday I introduced you to Alex Hinojosa, former full-time radio personality and current Senior Campaign Manager at EMSI. Alex was working as […]
Because prep time is cut short with those off-air responsibilities, hosts are really looking for topics and guests that will play to their target audience, be engaging and provide good content. […]
So much has changed in the world of talk radio, where the power of the station isn’t as relevant as it used to be, primarily because of three key elements: ratings, formats and the Internet. […]
We’ve all said it at least once in our lives. It usually happens when we’re watching TV and a talk show host is stumbling over their words or simply… […]