Big Interview? Engage The Host And The Audience Will Take Care Of Itself

It’s finally happened! You’ve been working on your publicity efforts, trying to land a radio or TV interview, and now the show is scheduled. Since this is what you wanted, why are you starting to nervously ask yourself: What have I done? Jitters! Stage fright! Call it what you will, it’s perfectly normal to get […]

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Left For Dead, Radio Adapts To A Digital World

First it was TV that was going to kill off radio, sending it to an early and untimely death. But radio hung in and even thrived. Then it was the internet that was going to finish the job once and for all! But radio shrugged (at least metaphorically), adapted and even capitalized on its supposed […]

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Seeing Your PR Campaign In 4-D

With movies such as “Logan,” “Alien: Covenant” and many others being filmed in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Although since there are four types of media outlets – TV, radio, social media and print (offline and online) – what you really need […]

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How To Make The Most Out Of A Radio Interview

If you’ve just landed an interview on talk radio, congratulations are in order because this is a great venue for giving a boost to your brand and to your credibility as an expert in your field. But maybe you’re a tad nervous and feeling the pressure. After all, you’re starting to realize that you’ll have […]

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Why Talk Radio Remains A Great Venue For Publicity

A day in my life usually involves phone or email conversations with prospective clients.  They always have questions about how they can better their position to promote themselves and/or their business. But one line of questioning I always find mystifying deals with talk radio, a medium I love and we’ve made great use of for […]

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Talk Radio’s One of the Best Values for Publicity

One of our clients, a financial advisor, recently had a great interview on a Sirius/XM talk radio show. His office got lots of calls from listeners afterward, and the show host did as well. They were both thrilled. It didn’t surprise me. As a longtime talk radio fan and a host of talk shows for […]

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Tips For Giving A Great Radio Interview

3 Tips to Wow Your Talk Radio Audience I have a favorite new talk show to tune into on weekday evenings, and I’m not saying that simply because the host is EMSI’s own Alex Hinojosa. (Although that certainly doesn’t hurt!) Alex, our vice president of media operations, has an extensive background in radio. He worked […]

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How to Get Publicity from Talk Radio

I’ve gotten back into hosting a talk radio show and giving interviews, and the experience takes me back – way back! – to how I started EMSI Public Relations in the first place. I was, and still am, a huge talk radio listener. It’s educational, entertaining, and the most open of the mainstream media to […]

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Why Talk Radio is an Easy Publicity Tool

Last week, one of our talk radio clients sent us a “beautiful link” (his words) to a blog post he’d found. The blogger, who writes for a broadcast engineering magazine, had posted, in part: “I was minding my own business the other morning, listening with one ear to local AM talk radio, when something hit […]

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Afraid of Getting Burned as a Guest on the Radio Hot Seat?

Tips for Taking on the Tough Questions Article at a glance: A lively debate makes for a memorable interview. Prepare yourself by writing down bullet points. Invest in media coaching. What makes good talk radio? Often, it’s a good argument – just the thing a lot of first-time guests hope to avoid. They hear shock […]

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Radio Stations – They’re Now Web Sites That Also Happen to Broadcast – Part 2

Article highlights: How radio stations have married social media and traditional media into entertainment powerhouses. Why social media is important if you wish to be a guest. To read part 1, click here! Yesterday I introduced you to Alex Hinojosa, former full-time radio personality and current Senior Campaign Manager at EMSI. Alex was working as […]

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So, You Want to Be The Next Big Talk Show Star?

We’ve all said it at least once in our lives. It usually happens when we’re watching TV and a talk show host is stumbling over their words or simply… […]

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WGN Coming Up on 90th Anniversary: Flagship Chicago Radio Station’s Longevity Confirms Medium’s Vitality

WGN not only groomed vital broadcasters, but it was also home to some of the most entertaining ones. Longtime Chicago Cubs broadcaster Harry Caray, who called games for the Cubbies from 1982 until 1997, will long be remembered by Chicago natives for his love of the city and where his namesake restaurant still serves the Cubs’ faithful. Others outside of Chicago will remember Caray for the outrageous way comedians like Jay Mohr, Will Ferrell and others lampooned Caray over the years. […]

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