Is 2011 the Year of Social Media?

Never have I seen a media tool so broad in its scope, so personal in its reach and so effective in its use as Social Media. It’s so powerful that I can honestly say that I’ve never seen anything like it before and doubt I will see anything as influential in our lifetimes.

Let me offer two examples to demonstrate this point and then we can look at its impact on your own marketing and promotion: Occupy Wall Street and the Bank of America debit card fee debacle. […]

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How Can I Supercharge My Social Media Efforts?

By now, everyone knows that social media is a key component to any marketing campaign. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing with your social networking campaign that can supercharge all of your efforts: build an opt-in email list. Read on. […]

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So You Think You Have Social Media Covered?

I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few people thought to hire a professional to create a Web site. They felt that ANY Web presence was better than none at all and they found people they knew to help them who were “into the whole Internet thing.” As social media has become a serious part of the foundation of the media in general, some people regard it the same way as they used to regard Web sites… […]

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Social Media is How the Big Boys Play

“There is a reason that Facebook just kicked social TV into high gear. As one blogger said: ‘When people start consuming content through Facebook, it enables a new world of friend-to-friend discovery that is potentially worth more than any promo campaign on the planet.’ In other words, better than any network today can provide.” […]

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What Can I Expect From My Online Exposure?

Years ago, if PR firms got a news placement for their client online, it was like a little bonus — a cherry to put on top of the sundae. Today, it is the very life-blood of PR, with online news coverage making up the majority of how people get informed today. […]

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Why You Need To Use Social Networking?

I use social networking as a key way of reaching out to my potential clients as well as those in the marketing community who want to use my columns for their Web sites, invite me on their shows as a guest, and even hire me as an expert speaker – all of which drives my business. […]

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Who Do They Trust? New Study Reveals Bloggers Drive Consumers More Than Celebrities

Keeping in mind there are hundreds of thousands of bloggers on the Internet today, there are some who drive opinions far better than even celebrity endorsements. According to the 2011 Social Media Matters study by BlogHer.com, women who read blogs routinely trust implicitly the advice and recommendations they receive, especially if it is from a blogger they follow on a regular basis. […]

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Are Blogs Important to My PR Campaign?

According to BlogPulse, there were 152 million blogs on the Internet at the end of 2010 and the trend doesn’t seem to be slowing down. Many of these bloggers have become opinion leaders in their particular areas of expertise, while others have next to no following at all and blog just to let off steam. […]

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PR: The Engine Behind Social Media How SMM: Is Driven By Public Relations Campaigns

When using social networks for a commercial purpose, like promoting a company, product or service, you have to recognize that you’re twisting the original purpose of the network to suit your business needs. If you’re too overt about it, other users may feel you are hijacking the network as a sales tool and they can be very not nice about how they express their displeasure. […]

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It’s Not Enough to Use Social Media: It’s Knowing How to Use it Effectively

While Social Networking started with no commercial intent, it has become a fact of life for many businesses who are engaged in Social Media Marketing (SMM). Commercial concerns are becoming a big part of Facebook and Twitter more and more each day. […]

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If You Want Buzz, You Need The Web: How The Internet Has Become Key In Public Relations

We all want it.

We hunt high and low for it. We work for it. We get creative to generate it. We use gimmicks, travel to trade shows and work the media hard for it. The problem is, we can’t manufacture it and we can’t buy it. We either conjure it out of thin air, or we don’t find it at all.

It’s buzz, and we know when we have it, almost anything is possible. More than that, up until a few years ago, there was no way to measure it. But now there is. It’s called the Internet and it’s a key ingredient in maximizing the buzz we generate. […]

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Why Using Facebook and “The Twitter” Aren’t Enough

How can you use social networks to grow your business and promote your book? Well, you have to adjust your intentions! I love the quote from motivational speaker John Maxwell, who said, “People don’t care how much you know, until they know how much you care!”
 
In other words, don’t try to push your promotional messages through those channels. If you provide advice from your expert’s point of view that actually helps the reader, you will create a following of people wanting to know more about you. For example, if you’re a tax advisor who wrote a book or launched a new Web site, use your update to give people useful tax tips. If they like your advice they’ll look at your profile, where you can passively place your business contact information. […]

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5 Tips for Using Social Media to Build Your Opt-In List

The truth is that being an active and diligent social media marketer, posting and participating with consistent frequency, does not guarantee your messages are going to be seen by everyone you would like to reach. And it’s understandable…people are busy. Some log on to their social networks at different times of day than when you happen to be on, others get involved only sporadically, while some group participants may only check in to see what’s happening in their group every few weeks. […]

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New Rules of Social Media Expert – David Meerman Scott

What the social media and social networking sites do is that they allow companies for the first time to earn attention by creating something really interesting on the web. You can earn attention by doing a YouTube video, by creating a blog, by being on Twitter, by being on Facebook. […]

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Viral Marketing Specialist David Meerman Scott Discusses Social Media and Networking

Last week I sent you Part 1 of my interview with David Meerman Scott. As a recap, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Below is Part 2 about the marketing value of social networking, which I hope you will enjoy as much as I did! Next week we will conclude the series with Part 3. […]

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Insights into the New Landscape of Marketing and PR from Viral Marketing Specialist David Meerman Scott

A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. As David makes clear in both books, the rules for marketing and PR have changed, and everyone, from marketing executives to business owners and entrepreneurs, needs to understand the new landscape if they want to stay relevant in today’s online world. […]

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