How Social Media Can Make Or Break Your Brand

Often – much too often in my view – I talk with CEOs who are still resistant to getting involved with social media. It’s as if they view sites such as Facebook and Twitter as little more than pesky annoyances that are irrelevant to what they do. But, they fail to recognize just how powerful […]

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Give Your Social Media Efforts The Gourmet Touch

If you and your company haven’t gone all in with social media by now, it’s time to make the commitment as you solidify your marketing plans for 2016. Long gone are the days when you could afford to be a dabbler in social media. It’s developed into a full-fledged profession all its own, and many […]

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The Media May Take A Holiday Break, But You Shouldn’t On Social Media

Holidays can be a challenging time to reach the media. Just as you and I might take some time off, so do many print journalists and people who work in TV and radio. That leaves just skeleton crews to handle breaking news or read story pitches coming in. But don’t forget that, beyond the traditional […]

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Why The Latest Social Media Trail Leads To Instagram

Whenever I think I’ve heard the last word on ways social media can give an added boost to how businesses market themselves, new information arrives that leaves me wondering: Are we just starting to see the tip of the social media iceberg? I was reminded once again of this ever-evolving situation when EMSI social media […]

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Why Social Advertising in 2015 Can Impact Your Bottom Line

Like most people, I hate getting a bad deal!  Whether I’m buying a new car or eating at a nice restaurant or shopping for a pair of shoes. When I spend money, I want to feel I’m getting the best value for my dollars. Companies and professionals are the same.  When it comes to their […]

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Successfully Harnessing Your Social Media Marketing

Most of us check in at least occasionally on social media these days. Maybe we share a photograph of our children or grandchildren. Maybe we wish a friend happy birthday or “like” someone’s post about a concert he or she attended over the weekend. […]

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3 Tips for Effective Social Media Marketing

People often ask me how social media works as a marketing tool — especially after I’ve explained to them that they should limit using Facebook and Twitter to ask followers to buy their product or service, visit their website or read their blog. “How will I ever sell anything that way?” they ask. You are […]

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Building Your Ideal Following on Social Media

Starting anything from scratch can be tricky – especially when you don’t know the tricks! For people who’ve got the basics of online social networking and not much more, launching an account on Twitter, Facebook or Google+ is often downright frustrating. How do you get your target audience to “like” and follow you if they […]

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Use Facebook to Your Advantage for Social Media Marketing – Despite the Changes

It seems nothing changes faster in social media marketing than the big social media platforms – Facebook, Twitter, Google+. No sooner do we figure out how to best market a product or promote a business than they change the rules! That’s been especially true for Facebook, which had to find new ways to make money […]

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Using Social Media to Boost Book Signings

Whether your book is a nonfiction marketing tool for your brand or business, or the newest release in your writing career, staging book signings can help build your audience. It’s an age-old practice that has changed – as with almost everything in the publishing industry – due to social media and other online tools. Not […]

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Why Buying Social Media Followers Can Hurt You

If you get spam emails, you’ve probably seen subject lines like this: “Buy followers for cheap!” “Look more legit – Twitter followers $2.99 per 1,000” Boosting your following on social media for just a few bucks can be tempting. Popularity increases perceived value, so a large audience conveys clout and credibility. It’s also an endorsement […]

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4 Tips for Sharing Your Publicity on Social Media

If you’re building your credibility and visibility by seeking publicity from the mass media, you’ll get much greater returns if you share that publicity online. That means posting it on your website, where visitors will see you have the endorsement of journalists and radio and TV talk show hosts (credibility). It also means sharing links […]

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3 Must-Do’s on Social Media to be “Real”

It’s become a fact of life: If you want to build your brand or promote yourself or your business, social media marketing absolutely must be part of your overall strategy. Marketers get it: 97 percent of those surveyed for the 2013 Social Media Marketing Industry Report say they use social media; 86 percent say it’s […]

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How YouTube Videos Can Boost Your Website Traffic

When I’m asked great questions about marketing, I enjoy sharing them – and the answers – here. I figure if one person asks the question, there are probably a lot more who’ve thought of asking the same thing! Here are two recent ones: What is the best way to use YouTube – have a channel […]

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Which Social Media Platforms are Right for You

If you want to be visible in today’s marketplace, you absolutely must have a presence on social media. But there are so many from which to choose nowadays! In addition to the biggies like Facebook and Twitter, we have lots of newcomers, including Instagram, Pinterest and Tumblr. Additionally, some of the older platforms have undergone […]

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3 Changes to Twitter and How They Affect You

About two months ago, our lead social media strategist started noticing interesting changes involving the Twitter accounts we manage for clients. Tools she and our team routinely used were suddenly disabled. Twitter’s technical support, which hadn’t been good, improved. So, when news broke on Tuesday that Twitter had formally taken steps toward going public back […]

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