Marsha Friedman+ by | Feb 12, 2019 | PR Education, Social Media
Practically all of us are on social media these days, but some of us have found ways to make a bigger splash than others. These are the people who have become known as social media influencers. They have established credibility in a specific industry, drawn a ton of...
Marsha Friedman+ by | Nov 8, 2018 | PR Education, Social Media
In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result. Clearly, this was a topic that resonated with many...
Marsha Friedman+ by | Nov 7, 2018 | PR Education, Social Media
Regular readers know I’ve been a huge proponent of social media for marketing your brand. The reason I’ve felt so strongly about it was because I was one of the early users of social media for marketing my own company. I quickly saw the incredible opportunities it...
Marsha Friedman+ by | Aug 24, 2018 | PR Education, Social Media
It’s so easy these days to sit down with your laptop or your phone, whip out a tweet about whatever pops into your head, and post it for all the world to read. And if you scroll through social media platforms you will see plenty of people doing just that, apparently...
Marsha Friedman+ by | Aug 3, 2018 | PR Education, Social Media
Most of you are fully aware by now that social media plays a significant role in building your authority as a thought leader and expert in your field. One of social media’s great advantages over traditional media is that you get to control your message to an extent...
Marsha Friedman+ by | Feb 15, 2018 | PR Education, Social Media
Did you log into Facebook today? Or did you find something else to do to occupy your time? Those questions may seem odd, but they don’t just come out of nowhere. I was intrigued this week to see a USA Today article that reported some people are spending less time on...
