Practically all of us are on social media these days, but some of us have found ways to make a bigger splash than others. These are the people who have become known as social media influencers. They have established credibility in a specific industry, drawn a ton of followers, and each day manage to use […]
Category: Social Media
How Social Media Adds Extra Sizzle To Your Other PR Efforts
In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result. Clearly, this was a topic that resonated with many of our PR Insider subscribers. So, I thought it […]
Social Media Marketing Vs. Social Media PR
Regular readers know I’ve been a huge proponent of social media for marketing your brand. The reason I’ve felt so strongly about it was because I was one of the early users of social media for marketing my own company. I quickly saw the incredible opportunities it offered to build my company brand as well […]
What Can Go Wrong With A Tweet?
It’s so easy these days to sit down with your laptop or your phone, whip out a tweet about whatever pops into your head, and post it for all the world to read. And if you scroll through social media platforms you will see plenty of people doing just that, apparently with little or no […]
How To Respond When The Social Media World Gets Unpleasant
Most of you are fully aware by now that social media plays a significant role in building your authority as a thought leader and expert in your field. One of social media’s great advantages over traditional media is that you get to control your message to an extent you can’t when you’re being interviewed by […]
Baby Boomers Love Facebook – So You Should, Too
Did you log into Facebook today? Or did you find something else to do to occupy your time? Those questions may seem odd, but they don’t just come out of nowhere. I was intrigued this week to see a USA Today article that reported some people are spending less time on Facebook, whether it’s because […]
Make Video An Integral Part Of Your 2018 Marketing
As many of you know, I love brainstorming with my team to distill ideas and tips that not only can be useful in working on behalf of our clients, but also to share with you in the PR Insider. This week my creative team and I were in the middle of just such a session […]
How We Ended Up In The New York Times – And You Can, Too
When our team returned to work this week after taking a brief break for Thanksgiving, we learned we had something to celebrate. No post-holiday blahs for us! Instead, it was high fives all around! The exciting news that greeted us was that Jay York, our senior social media and marketing strategist, had been quoted extensively […]
How Social Media Defines Your Marketing Audience With Precision
When it comes to marketing your brand, the most critical factor is to know who your target audience is and then find the best way to reach out to them. As you look to 2018, and make plans to promote your product or services in the coming year, one thing to consider is just how […]
Why People Share On Social Media And Why That Matters To Brands
Every day people start their day by checking in on social media – and before too long the sharing of memes, posts, videos and cat pictures starts in earnest on Twitter, Facebook, Instagram and other platforms. What’s driving all that sharing? Lots of things, probably, but to boil it down to its essence, people share […]
The Unseen Impact Of Social Media Marketing
Fairly often when I talk about social media and its role in a PR and marketing effort, people ask me this question: If I invest my money in social media marketing, how many leads will I generate or products will I sell? Whenever I get this question, it hits home that there’s a fundamental misunderstanding […]
4 Reasons Why Live Video Should Be Your Latest Publicity Tool
Anyone who tunes in to television news is familiar with those moments when the anchor announces dramatically that “we are now going live” to a reporter who’s on the scene of whatever extraordinary event has grabbed the attention of the news crews. But in all your years of watching such broadcasts did you ever imagine […]
How Social Media Can – And Can’t – Help You Survive PR Calamities
Everyone has a PR misstep every now and then, but few brands have experienced the kind of unmitigated publicity disaster that United Airlines has dealt with the last couple of weeks. Certainly, I hope you haven’t. By now I’m sure you and nearly everyone you know have seen that viral video of a United Airlines […]
How Can I Supercharge My Social Media Efforts?
Why You Should Use Social Media to Build Your Opt-In Email List! By now, everyone knows that social media is a key component to any marketing campaign. At least if you’ve been reading these newsletters you do. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing […]
Seeing Your PR Campaign In 4-D
With movies such as “Logan,” “Alien: Covenant” and many others being filmed in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Although since there are four types of media outlets – TV, radio, social media and print (offline and online) – what you really need […]
Simple Tips To Make Design Work For You And Your Brand
Like many of you, I’m excited about 2017 and the possibilities for another successful year. To achieve that success all of us need to be looking for ways we can improve, and over the years I’ve noticed that one extremely important area where people can improve is in the design on their websites and on […]
How Social Media Turns You Into A Valuable Media Commodity
If you’re savvy enough to be using social media as part of your branding efforts – and I know that you are – then you’re also savvy enough to want to get the most out of those efforts. After all, when you’re using social media for personal or business branding, you’re not out to learn […]
What’s The Value Of A ‘Like’?
Social media and its role in marketing can be quite the puzzle – even for some of those who are sold on the benefits. They check their “likes” and they figure that a bigger number is better than a smaller one, but beyond that they are perplexed. “What does it all mean?” they wonder. In […]