A Crash Course in Crafting Press Releases

People often express confusion about press releases – when to use them and what information to include. They can be a helpful tool, and they’re not difficult to write once you know how. So I thought I’d offer PR Insider readers a little Christmas gift today: tips from a veteran journalist on writing effective press […]

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NYT Editor’s Tips for Publishing Your Op-Ed

Did you know that New York Times news assistants read every single op-ed piece submitted to its website by readers? That’s amazing – they must get hundreds every day! I learned that and so much more from an article published recently by the paper’s op-ed editor, Trish Hall. She takes readers on a behind-the-scenes tour […]

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Journalists Share 6 Ways You’ll Kill Their Interest

It’s always nice to receive emails from journalists thanking us for the content we send them. EMSI has a different approach to publicity than most other PR firms – for one thing, we don’t believe in press releases as a primary tool for pitching the media. Hearing from journalists who appreciate our ready-to-publish articles is […]

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How To Get Your Own Articles Published

An often overlooked means of getting yourself great publicity is contributing articles to publications. Not only does your published byline boost your visibility, it provides an excellent credential. While many of the big, national publications do not accept unsolicited articles, some do. The Huffington Post, for instance, has published many articles and blog posts written […]

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AP Style Tips for Getting More Publicity

If you needed to ask a favor from someone who speaks only Spanish, you’d ask in Spanish if you could, right? At the very least, you might learn enough Spanish to get your point across. Likewise, if you’re reaching out to newspapers, magazines and other print media journalists, you’ll gain more respect and credibility, and […]

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Get Great Publicity by Writing Op-Eds

Some of my favorite articles in any newspaper, magazine or online news website are the op-eds – the opinion pieces written by people who don’t work for the publication. Well-written op-eds allow me to see issues and events from unexpected perspectives. Even if I don’t ultimately agree with the writer, I enjoy reading a carefully […]

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What You Can Learn About Publicity from Manti Te’o

And How It Can Get Your Story in Print By all accounts, traditional print publications such as newspapers and magazines are on their way out. You could have fooled me! As the recent story about Notre Dame linebacker Manti Te’o illustrates, they’re powerful! […]

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Why Online Coverage is Critical for Your Online Marketing

Why You Should be Following Newsweek’s Example I was floored last week when I learned Newsweek magazine, that 79-year-old American icon, would stop publishing its glossy print version at the end of the year and move entirely online. My print-specialist colleagues here at EMSI – who’ve experienced firsthand the long, slow decline of newspapers – […]

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How to Get Started Marketing A Book

It’s understandable, really. People who have the passion necessary to write a book usually have just one thing on their minds: writing their book. Some may think ahead to getting it published, but, tragically, that’s where the planning often ends. I’m not exaggerating when I say “tragically”! I talk to many people who’ve poured years […]

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Want a Shot at the ‘Oprah Effect’? Now You’ve Got It

I was shocked to read last week that Newsweek magazine is planning to end its life in print and become an online-only publication. In retrospect, I should not have been so surprised. After all, I’ve been telling clients for years, “Don’t underestimate the value of online media!” While Newsweek as we know it isn’t going […]

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Having Trouble Connecting With the Media?

Try These Tips for Tweaking Your Delivery   Article at a glance: Don’t use ‘Please read’ as your email subject line. Do your homework before calling or emailing. Respect the journalist’s time.  It’s beyond frustrating to discover that one of the first steps in your media campaign is a doozy. Connecting with the print, radio […]

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Changing Newspapers Demand Changing PR

Story at a glance:
• Massive layoffs have changed the way newspapers do business; they’re now even more short-handed and time-crunched than ever.
• Newspapers need quick-turnaround content to help fill pages.
• How to position and pitch yourself to editors, so you can be featured in the news. […]

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Are Press Release Services Worth It?

In the PR business, I’ve had experience – as have some of my clients – with the free or low-cost press release services that seem to have proliferated all over the Internet. In fact, if you Google press release services, you’ll find a wide variety of them. However, the question you have to ask yourself is, “What does that really get me?” Read on. […]

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