Hey PR Folks: Keep Your Eye On The Ball

Keep Your Eye On The Ball

A Top Editor Explains What To Do Right When Pitching The Media One great thing about the internet is that, if you missed something the first time around, it’s often still out there, just waiting for you to stumble across it. That happened for me just recently with an article about public relations that Jim […]

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4 Tips For Creating Successful Media Pitches

Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading. […]

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 The Anatomy Of A Media Pitch – From Idea To Publication

If you’ve ever wondered how a successful publicity effort goes from idea to media pitch to publication, let me give you a little glimpse of the process behind the scenes. Just recently one of our print campaign managers, Ashley Pontius, announced that she had something big to reveal about one of our long-term clients.  It […]

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How Small Publications Can Play A Big Role In Your Publicity Efforts

I don’t believe I’m going out on a limb (well, at least not too far out) when I say that nearly everyone recognizes the giants of journalism. Such venerated (and at times vilified) publications as the New York Times, the Wall Street Journal, the Washington Post and USA Today are hard to ignore, even if […]

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Don’t Ignore The New Names In The Media Landscape

I’ve shared in the past how excited our team gets whenever we score a big media hit for one of our clients. What’s interesting these days is the changing nature of some of those hits. Certainly, the New York Times, Forbes, The Wall Street Journal, USA Today and other traditional print media have always been a […]

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Writing Op-Eds Vs. Being A Journalist’s Source

When it comes to the print media, there’s more than one way to get your message out and to position yourself as an authority. Some of our clients want to be the go-to expert for journalists who are in need of well-credentialed sources for their articles. Others long to write opinion articles – or op-ed […]

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Writing Your Own Articles? Be Aware Of The Shifting Media Landscape

My team writes plenty of articles for clients every week, but for years I also have encouraged clients to write their own bylined pieces for print publications – both traditional and online – as one more way to get their name and message out to the masses. It’s a great addition to any publicity campaign. […]

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How To Give Journalists What They Need – And Avoid Irritating Them

A big part of the publicity game is attracting the attention of the media and persuading them to interview you. But what happens when you’ve been successful in getting the media to look your way, only to find yourself wide-eyed, nervous and murmuring, “What now?” Governors, mayors and assorted movie stars and athletes are accustomed […]

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Want More Print Coverage? Offer Up Your Own Articles

One often overlooked means of getting great publicity is to contribute articles you wrote yourself to publications. Not only does your published byline boost your visibility, it provides an excellent credential. While many of the major national publications don’t accept unsolicited articles, some do set aside space for contributor columns or accept guest columns on […]

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Seeing Your PR Campaign In 4-D

With movies such as “Logan,” “Alien: Covenant” and many others being filmed in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Although since there are four types of media outlets – TV, radio, social media and print (offline and online) – what you really need […]

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The Right – And Wrong – Times To Take Advantage Of News To Promote Your Brand

One of the things I encourage people to do – and which we at EMSI regularly do on behalf of our clients – is to tie their message to what’s happening in the news or what’s trending on social media. It’s a great strategy for promoting your personal or business brand and under the right […]

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Discounting The Value Of Digital Publications – Get With The Times

Something I still hear from many clients is they’re excited about appearing in the traditional print version of a publication, but they’re not quite as thrilled about articles that appear online. Perhaps their reaction is only natural. Most of us grew up with traditional print playing a role in our lives. The local newspaper printed […]

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3 Ways To Make Journalists Happy and Promote Your Brand At The Same Time

We always like to share good news with each other here at EMSI, so I was overjoyed to hear that another one of our clients – a financial professional – has been having a stellar print campaign. But his situation also got me to thinking. What’s been the key to his success and is there […]

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Content Is Still King With Print Media – Whether Traditional Or Online

It’s hardly a secret that the print media has undergone a drastic evolution in recent years – and generally not for the better in the eyes of anyone who always enjoyed picking up the morning newspaper off the driveway to go with their cup of coffee. The latest gloomy news happened just this month when […]

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How To Squeeze The Most Out Of Every Print Appearance

  When I chat with our clients about the print coverage we’ve been getting for them, I always ask what they’re doing to get the greatest mileage out of all that coverage. Way too frequently the answer is either “little” or “nothing,” outside of possibly posting a link to the article on their website. What […]

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How To Harness The Power of Digital Print Coverage

On occasion I still work with clients who need a little convincing – OK, in some instances a lot of convincing – about the strong PR value of articles that appear online, as opposed to appearing in traditional print. And just as I’m puzzling over how to explain it one more time, along comes a […]

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Is The New York Times Out of Your Reach?

How Blogs Provide A Boost As You Climb The Media Mountain Whenever you try to get the word out about a product or service, you want as many eyeballs (and the people attached to them) viewing your message as possible. That’s why I think that, for so many people, traditional print media such as the […]

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Tips for Making the Most of Your Print Interview

Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist. […]

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