What The Last Year Taught Us About COVID And Media Outreach

Like me, you are probably saddened by news reports that COVID-19 is making a resurgence. Once again, the pandemic is poised to dominate news cycles and, in addition to worrying about health concerns, anyone who is trying to gain media coverage will need to think about how their message fits into the current media conversation. […]

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How Securing Media Coverage Brings Greater Value Than Ever

Think about how you get information these days. Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a […]

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3 Ways To Help Journalists And Help Yourself In The Process – Part 2

podcast

Today’s journalists are stretched thin because of staff and budget cutbacks, and they are called on to do more with fewer resources than ever before. Certainly, they can use help and you might be just the person to come to their aid. Assisting the media is also a great way to help yourself when you’re […]

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3 Ways To Help Journalists And Help Yourself In The Process – Part 1

Business woman being interviewed

  Anytime you seek to promote your brand through media coverage, you probably have a target audience in mind. If you’re a financial professional, that audience could be people in or near retirement. If you are a marriage counselor, it could be bickering couples. But regardless of that ultimate audience, your first audience is always […]

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What PR Success Looks Like In A Data-Driven World

We often hear people express puzzlement about the value of PR. What’s my ROI, they wonder, and how do I determine it? Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action […]

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How To Hire The Best PR Firm For You

Dr. Arianna Sholes-Douglas

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. That’s understandable. Public relations firms differ in a thousand ways, it seems. For one, they use different business models – some charge monthly retainer fees while […]

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The Key To Media Success Is Focusing On Their Needs, Not Yours

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s […]

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Difficult Times Call For Sensitivity When Pitching The Media

The first half of 2020 has provided us with some unusual times. For months, a handful of extraordinary events have dominated the news cycle. The COVID-19 pandemic has been the major culprit, but more recently protests across the nation took center stage. So, when two of our News & Experts team members – Miguel Casellas-Gil […]

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Keep Your Media Coverage Working Long After The Interview Ends

In my last two PR Insiders, I shared with you tips for getting media opportunities – without being opportunistic – during the COVID-19 crisis, as well as  tips for how to handle media interviews once you land them. This week, let’s look at the next step. At some point this challenging situation we are all […]

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Landing A Media Interview During COVID-19 Is One Thing; But Then What?

In the last PR Insider, I shared with you some tips for reaching out to the media during the coronavirus crisis; tips that I had also discussed in a webinar I participated in titled “Authority Marketing in a COVID-19 World.” That webinar was inspired, of course, by the many ways in which the coronavirus has […]

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Getting Media Opportunities – Without Being Opportunistic – In The Time Of Coronavirus

COVID-19 has changed the daily lives of you, me and people around the globe, and also has raised questions about whether people should continue to promote their personal and business brands during these difficult times. With those very questions in mind, I was asked recently to participate as a panelist in a webinar titled “Authority […]

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