Each day journalists and radio and TV talk-show hosts need someone to talk to. In fact, they need many someones. Maybe they want a source who can explain why the stock market just crashed. Maybe they are in search of a guest for a TV talk show that specializes in lifestyle topics or a radio […]
Category: General Marketing
Blazing A Trail Of Publicity Until The Paparazzi Get Here
We all love to dream big, so I guess it’s no surprise that at EMSI we occasionally speak with people who expect to leapfrog over what they consider the “lesser” media and land a spot in the chair next to Ellen or be quoted in the New York Times. My husband and business partner, Steve, […]
If They Can Attract The National Media Spotlight, So Can You!
One of my favorite moments each day comes during our morning meeting at EMSI when my team shares some of the success stories we’ve had landing our clients appearances in print, on TV and on radio, or building their brand on social media. And recently, we’ve had some really great “hits” for our clients. One […]
Make Your Passion Part Of Your Personal Branding Effort
Recently, I was chatting with a new client, and hearing his remarkable story reminded me of how we often separate our professional branding efforts from our true passions. And that may not be the best way to go. This particular client spent much of his career working with a famous athlete. That might be interesting […]
Put Your Story (And The Media) To Work In Building Your Brand
You may or may not consider yourself a great storyteller, but if you’re trying to promote a brand – whether it’s your personal brand or a company brand – let me assure you that you have a story to tell. Maybe that story is how your product solves a cleaning problem in the kitchen. Maybe […]
Real-Life Lessons From One Woman’s Personal-Branding Efforts
This morning, I was all prepared to write about personal branding for this week’s PR Insider when, lo and behold, an email popped into my inbox that made my points even better than I could. It was a completely unsolicited testimonial from a client who wanted to acknowledge how our efforts played a part in […]
Don’t Let Your 2016 Marketing Goals Get Derailed
A few weeks ago, I talked about the importance of setting your marketing goals for the New Year so that 2016 is everything you hope it will be. Now, just one month into the year, let’s take a look at those goals to see if you’re on track to achieving the objectives you set for […]
How Identifying Your Passion Helps Promote Your Brand
I love it when I speak with CEOs who understand they need to venture beyond their corner offices and be the face of their companies. They know if they can convey the passion they feel for what they do, that will go a long way in stimulating interest in both their personal brand and corporate […]
Mice, Men And A Marketing Plan For The New Year
Welcome to 2016! I don’t know about you, but I love fresh beginnings and I think it’s natural to start each New Year with a sense of optimism and a healthy dose of enthusiasm. After all, that new calendar brings with it empty square after empty square of exciting potential, with each day, week and […]
When It Comes To Marketing In 2016, Your Future Won’t Wait
As 2015 draws to a close, many businesses are no doubt setting goals for 2016 with the hopes of making the New Year an even greater time for their brands than the outgoing one. If you, too, are in the middle of doing that, allow me to make a suggestion: Don’t forget to include marketing […]
Trump, Carson And The Power Of Books As Marketing Tools
For years I have urged clients (and non-clients for that matter) to write a book as a way to define their brand and their message. My point has always been that when you can promote yourself as a published author, it gives you added credibility with the media and is much more impressive […]
Matching Your Message To New Year Resolutions
The end of the year can get hectic. Traveling. Baking. Decorating. Gift buying. All those activities and more can occupy much of your time even as you’re still trying to keep up with the usual day-to-day responsibilities. With your attention drawn elsewhere, it’s easy to let excellent PR opportunities slip by and be gone forever […]
Spending Marketing Dollars Now Can Ease Tax Burden Come April
Financial advisors love to remind us that we should think about taxes all year long, not just the end of the year. Let’s face it, though. Many of us – me included – get so caught up in our day-to-day activities and responsibilities that thoughts of what we can do to offset our tax bills […]
Advice for Budding Entrepreneurs
I’m not sure I realized I was on the cusp of a trend when I started my own public relations firm more than 25 years ago. Like any entrepreneur, I was focused on my own goals those first few years – getting established and growing the business […]
Getting The Media’s Attention During The Political Season
If you think getting the media to notice your publicity efforts is tough enough already, be prepared. It might be about to get even tougher! In the coming year, politics is certain to dominate the news cycle. That raises the question: How do all of us who are not Donald Trump or Hillary Clinton hope […]
Giving A Visual Edge To Your Social Media Efforts
People like images. We always have. Whether you’re talking about cave drawings, great works of art, comic books or family photo albums, there is something about pictures that gets our attention. […]
How To Generate New Ideas For Your Blog
A well-written and regularly updated blog is a great marketing tool for a variety of reasons. A blog drives people to your website, helps you build your personal or company brand, and allows you to develop a relationship with customers or readers. […]
Staying Relevant in Today’s Fast-Moving Media World
One of the wonderful things about the age in which we live is that your opportunities to spread the message about yourself or your brand are greater than ever because of the Internet. But here’s the thing. Everyone else – your competitors included – have those same opportunities. […]