Are You Giving Your Online Reputation The Attention It Needs?

Everyone’s favorite kite-flying and stove-making founding father, Benjamin Franklin, once said that it takes many good deeds to build a good reputation, but just one bad deed to lose it. And, to my knowledge, Ben never even encountered the internet! He definitely was on to something, though, and what was true way back in the […]

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Fishing For PR? Always Grab The Wide Net!

Each morning our team assembles in our conference room for a meeting that includes a little brainstorming mixed with reports on how well things are going with our clients. This is the time when we tackle some of life’s thornier questions, such as: What do you do when a major publication wants a client’s comments […]

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4 Reasons Why Live Video Should Be Your Latest Publicity Tool

Anyone who tunes in to television news is familiar with those moments when the anchor announces dramatically that “we are now going live” to a reporter who’s on the scene of whatever extraordinary event has grabbed the attention of the news crews. But in all your years of watching such broadcasts did you ever imagine […]

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4 Reasons You Should NOT Seek The Media Spotlight

On most days it’s my goal to explain to people the benefits of PR and how landing an interview in print, on the radio or on TV can add to their credibility and help establish them as sought-after authorities in their fields of expertise. But as I know it to be true that there’s an […]

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From Anonymity Into The Media Spotlight

When their teams enjoy a great day on the gridiron, football players love to celebrate with high fives and end zone dances. I can happily report that our team isn’t much different when we experience wonderful successes in the media for our clients! And, we’ve had plenty of reason to dance around our office these […]

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You’ve Got Publicity, Now Where Are The Sales?

After all these years of writing and speaking about the ROI of publicity, I still sometimes hear from people who say they had a great publicity campaign but “it didn’t work.” They were disappointed that they didn’t get the increased sales of their products, books or services they hoped for. If they really had a […]

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Media Exposure Is Marketing Gold – When You Know How To Use It

Recently I gave a talk to a room full of professional speakers, almost all of whom also have published books to promote their brands and build their credibility, and I brought with me a twofold message. First, I discussed steps they could take to get the media’s attention. Then I followed up with something just […]

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Seeing Your PR Campaign In 4-D

With movies such as “Logan,” “Alien: Covenant” and many others being filmed in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Although since there are four types of media outlets – TV, radio, social media and print (offline and online) – what you really need […]

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5 Myths About Publicity: What It Does And Who Gets It

Judging from the questions I’m asked by people from every walk of life, misconceptions about publicity – what it can do and who can get it – abound. By definition, publicity is media coverage you get because you’re deemed to be of interest to an audience. If a journalist or talk show host thinks you […]

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How To Handle The Media’s Tough Questions – And Come Out Smiling

What makes for a good talk radio or TV show, or a captivating newspaper or magazine article? Often, it’s a little controversy – just the thing many people being interviewed by the media hope to avoid. They want a friendly chat, but they fear an inquisition. I confess to a mixed view here. I understand […]

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The Secret To Promoting Yourself Is That It’s NOT All About You

Sometimes the harshest truths are the most important ones. In public relations, one of the most important truisms revolves around the primary question members of the media ask themselves as they evaluate potential stories: Who really cares? They ask that not to be rude, but out of a genuine desire to serve their audiences. Now, […]

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Why Your Marketing Plan is like A New Year’s Resolution

If you sat down at your desk the first workday of the New Year, and vowed to do something bigger and better to market yourself or your business in 2017, you certainly were in good company. There’s nothing like the fresh start of a New Year for motivating us to tackle what seemed to be […]

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Plan Your 2017 Marketing And Reduce Your Tax Bill At the Same Time

Have you ever noticed that often in life we fail to take advantage of all the opportunities available to us – even when we knew or should have known they were there for the plucking? Let me give you an example of what I’m talking about that’s relevant as the end of 2016 comes roaring […]

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Tailor Your Message To Match The Media’s Needs

One of the challenges we often face at EMSI is helping our clients understand the need to tailor their message – or even condense it – so that it appeals to busy editors and producers whose email inboxes are inundated with pitches. That’s the name of the game with publicity. If you can’t sell the […]

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How PR Can Help Mend Your Broken Reputation

I’m happy to report that the Internet remains one of the most powerful tools around for helping you build your brand, whether your goal is to promote yourself, your business or both. I’m not so happy to report that there’s a downside. Unfortunately, the Internet is also a tool that your detractors can wield to […]

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Don’t Be Bashful! Self-Promotion Is Essential For Building Your Brand

We’ve probably all been at social gatherings where one person monopolizes the conversation and drones on endlessly about his or her extraordinary achievements and experiences. By evening’s end, you walk away shaking your head and thinking to yourself, “What a shameless self-promoter. I hope I’m never like that!” […]

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