If You’re Not Focusing on Women Buyers…Then You’re Probably Overlooking Your Largest Market!

Buying the ‘small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. […]

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5 Signs That You Are Ready for Your Own Brand of Celebrity

In today’s world, celebrity isn’t just for celebrities anymore. We have celebrity political pundits, celebrity cooks, lawyers, financial experts, fitness gurus, even celebrity bail bondsmen! Professionals from a wide array of fields are now taking full advantage of this new media age – and the “New Age of Celebrity” we are living in! […]

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Celebritize Yourself

As you may know, for nearly 20 years my firm has been arranging national media exposure (TV appearances, Talk Radio interviews and print campaigns) for experts in a vast array of fields ranging from health, entertainment, finance and technology and also for corporations and their products and services. […]

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How To Determine The Best Media Niche to Promote Your Product

…the first step is to know how to pick the right media for your message. The better you target your media, and match your message to the medium, the better your chances of getting noticed and rising above the din. […]

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How To Get Good PR Without the Big Retainers

Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way. It’s called Pay-For-Performance PR. There are only a handful of agencies that operate on this fee basis amongst the tens of thousands of PR firms throughout the entire U.S. […]

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Can the Power of PR Power Your Company Through the Recession?

With the current economic climate, it is more important than ever before for marketing departments to stretch their budgets. Here is a tip how. […]

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It Is NOT Too Late to Promote Your Products for the Holidays!

As talk radio “insiders” we know what the hosts and producers are currently thinking about. Right now, they are gearing up for the pre and post holiday season. Why? Because most producers and hosts go on vacation during the holidays and as a result their show goes on “hiatus.” During this hiatus they run “best of” shows instead of new programming. So in the run up to their vacation, hosts and producers are deciding: who they will be interviewing as guests in December, which shows they will re-run during hiatus and finally who they will be interviewing during the first week of the New Year. The final point is very important to them, as the last thing they want to do when they come back from vacation is to have to scramble for guests.

The advantage for our clients is that we not only understand the timing and scheduling of […]

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Do Enough Consumers Know your Products Exist?

Think about it. Television producers are looking for guests who will entertain and educate their audience. So if your products solve a common problem that faces the masses then TV could be a great promotional medium for you. The challenge is getting on the air and that involves knowing how to pitch your segment idea to television producers so they can see the direct benefit to their viewers. That’s where a professional PR firm comes in. And let me tell you, after we book our clients on a couple of shows…they can’t seem to get enough! […]

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Get Stores Calling You to Stock Your Product On Their Shelves

Are you having to fight to get into new stores and at the same time battle for prime shelf space? Here’s an inside tip about how to turn the tables in the battle for shelf space in retail outlets. It’s called “reverse distribution.” […]

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Economic Downturn Slices Corporate Marketing Budgets

Although corporations may understand the power of public relations, many assume that a media-focused PR campaign is beyond their fiscal reach. This comes down to the fact that most traditional public relations firms charge hefty monthly retainers without offering any guaranteed results. […]

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How Positioning Can Fix a Broken PR Campaign

What’s positioning? It’s the art of presenting your message in such a way as to convey an immediate understanding of your subject. It “positions” your topic with other like topics in the news so that those reading your materials can easily understand the subject and how it compares to others like it. […]

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Two Publicity Tricks To Promote Your Product Effectively

Call it the double whammy of product development – as hard as it is to develop a terrific product, it can be even harder to promote it. Which has, sadly enough, turned out to be the death sentence for far too many “could-have-been” best-selling products. After all, how many companies have been great at the first “whammy” only to throw their hands up at the second, and then tragically, and out of sheer frustration, given up altogether? […]

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Your “Media Niche” and How to Use Targeted PR to Build Your Business

When it comes to public relations though, most people who are new at the game believe they can write a press release, send it to a radio or TV station or local newspaper, then just sit back and wait for the calls. Then, when the phone doesn’t ring, they might make a follow-up phone call or two to the newsroom…only to learn that no one’s even glanced at their release! […]

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How to Generate Positive PR for Your Business

If you are focused on successfully growing your business, then a terrific way to do so is to harness the intense power of public relations. PR, as you probably already know, is the non-paid exposure of a person or business, its products or services. […]

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Every week, I sit down and write an article focused on how you can take your business (whether it be as a public speaker, an author, or even the head of marketing for a global brand) to the next level. Based on suggestions from you, I craft a new article based upon my 20 years of experience in the industry. […]

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