Hey PR Folks: Keep Your Eye On The Ball

Keep Your Eye On The Ball

A Top Editor Explains What To Do Right When Pitching The Media One great thing about the internet is that, if you missed something the first time around, it’s often still out there, just waiting for you to stumble across it. That happened for me just recently with an article about public relations that Jim […]

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3 Key Elements That Can Get You Spotlighted In National Media

Anytime a PR effort results successfully in coverage by a major media outlet, you are entitled to a little celebration. But, of course, it’s even better when those successes multiply – and then multiply some more. That’s what happened recently with one of our clients, a financial professional who was able to build her authority […]

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Getting Media Coverage Is Just The Start; Now Put It To Work For You

I once had a client who enjoyed what could only be described as an extraordinary publicity campaign with our firm. We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. You would think he would have been ecstatic! But in fact, he was underwhelmed. “I don’t […]

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4 Factors That Will Determine Your PR Failure Or Success

When we scored an interview with Fox News for one of our clients last week that went global, I was both thrilled for the client, and also reminded once again of what it takes to achieve success in the publicity world. Many elements go into every campaign, but I think the following two factors are […]

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4 Tips For Creating Successful Media Pitches

Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading. […]

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2019 Offers A Fresh Start To Re-Ignite Your Personal Brand

It’s that exciting time of year when we look with eager anticipation to the future, plotting out how we can make the coming 365 days even better than the previous ones. Maybe you want to expand your business. Perhaps you hope to add a few percentage points to your sales goals. As you set all […]

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How Small Publications Can Play A Big Role In Your Publicity Efforts

I don’t believe I’m going out on a limb (well, at least not too far out) when I say that nearly everyone recognizes the giants of journalism. Such venerated (and at times vilified) publications as the New York Times, the Wall Street Journal, the Washington Post and USA Today are hard to ignore, even if […]

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In Search Of PR Success? Think About The Media’s Needs, Not Yours

When you have a great company or book that you want to promote, it’s easy to get so caught up in how things look from from your perspective that you start to think: “The media will want to talk to me the moment they hear about this!” I’m sorry to report, that won’t necessarily be […]

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The Advantage Women In Business Have With Being Interviewed In The Media

Men and women both regularly experience successful publicity campaigns, promoting their position as authorities in their fields by being quoted in the press, interviewed on the air and building a following on social media. But (sorry, men) I think that women often enjoy an advantage on the PR front. […]

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What To Do When Media Successes Are Quickly Followed By Media Failures

In the publicity world, nothing quite matches the excitement of landing not just one great media hit, not just two, but a whole series that follows quickly one right after the other. Such extraordinary success can trick you into thinking: Hey, this publicity and brand-building game ain’t so hard after all! Of course, success this […]

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The Time And Toil That Lie Behind ‘Instant’ Media Success

Have you ever heard actors or singers who became “overnight sensations” explain that their success didn’t happen overnight after all? Instead, it was the result of lots of toil, along with years in which they languished in obscurity before – after much persistence – they rose to prominence and finally achieved “instant” fame. […]

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Don’t Ignore The New Names In The Media Landscape

I’ve shared in the past how excited our team gets whenever we score a big media hit for one of our clients. What’s interesting these days is the changing nature of some of those hits. Certainly, the New York Times, Forbes, The Wall Street Journal, USA Today and other traditional print media have always been a […]

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How Patience Pays Off When Trying To Grab The Media’s Attention

Sometimes media opportunities emerge quickly after you pitch journalists with a great story idea. Often, though – especially with the print media – those opportunities take time and the fruits of your labor may not reveal themselves until days, weeks or even months after you send out your pitch. We experienced a remarkable example of […]

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What The Oscars Can Teach Us About Rebounding From A Mistake

A year ago the people in charge of the Academy Awards flubbed it – badly. As nearly everyone knows, the cringe-worthy moment came when someone handed presenters Warren Beatty and Faye Dunaway the wrong envelope, causing them to announce La La Land as the Best Picture winner, when the Oscar actually belonged to Moonlight. Oh, […]

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2018 Is Your Time To Shine

The start of a New Year is always a great time to focus on creating a “new you” – or at least an improved version of the old you. Sometimes we do that through resolutions about dieting and exercise that, sadly, we don’t always keep. Sometimes we enter January vowing that in the next 12 […]

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Make Sure The Year Ends With A Marketing Bang – Not A Whimper

With so many years of experience behind us – not to mention the availability of calendars – you would think we would be better prepared for what’s about to come. Yet, year after year, many of us act astonished and caught unaware by this annual, easily predictable time of year that still somehow manages to […]

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Creativity And Persistence Can Separate You From The Pack In The Publicity Game

Grabbing the media’s attention isn’t always easy. Each day, reporters, editors, TV producers and radio show hosts scroll through a never-ending barrage of email messages, many of which they no doubt delete without even bothering to read. Let’s face it, they couldn’t write about or report on all those topics even if they wanted to! […]

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Timing is Everything When Big News Happens

An otherwise quiet Friday in our office quickly ratcheted up to high-alert level this past week when a major news story broke and journalists from far and wide pounded on our doors – or at least our email inboxes! Just like that, our print-campaign team was extraordinarily busy – and extraordinarily thrilled! We happened to […]

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