How to Get Started Marketing A Book

It’s understandable, really. People who have the passion necessary to write a book usually have just one thing on their minds: writing their book. Some may think ahead to getting it published, but, tragically, that’s where the planning often ends. I’m not exaggerating when I say “tragically”! I talk to many people who’ve poured years […]

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5 Steps for Becoming the Newest Go-To Source for Journalists

Want to Become a Media Success Story? Those of you who’ve read my book, Celebritize Yourself, know that it describes a foolproof system for making yourself a go-to source for the media: You provide journalists with the content and insights they need; they provide you with mass-media exposure. We do that for clients by promoting […]

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Want a Shot at the ‘Oprah Effect’? Now You’ve Got It

I was shocked to read last week that Newsweek magazine is planning to end its life in print and become an online-only publication. In retrospect, I should not have been so surprised. After all, I’ve been telling clients for years, “Don’t underestimate the value of online media!” While Newsweek as we know it isn’t going […]

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Good News for Authors – E-books Enter a Profitable New Chapter

It’s official: Readers love e-books. According to a new report, e-book sales more than doubled last year over 2010, and adult fiction e- books outsold hardcover fiction books. That’s great news for authors! You can publish an e-book for free on many websites, saving anywhere from $10,000 to $50,000 on the cost of print publishing. […]

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Promoting Yourself? Take a Lesson from Batman

The lead-up to the premiere of The Dark Knight Rises has had media outlets across the country jockeying for interviews with one of our clients, the film’s executive producer. It’s been a wild ride! As the originator of the Batman franchise of movies that started in 1989, Michael Uslan is accustomed to media attention. But […]

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How to Become a Sought-After Speaker

Groups and Clubs Offer a Steppingstone to Celebrity Ever read the club listings or the meeting announcements in the local section of your newspaper? There’s a group for everything, it seems! Of course, you’ve got your Rotarians and Optimists, but there are a raft of others, from knitting and gardening clubs to chapters devoted to […]

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Do You Know How to Avoid the Most Common Social Media Mistakes?

Our Video Tips Will Improve Your Effectiveness Online We all realize the power of social media for generating publicity about our message, products and books. Giant corporations, including Coca-Cola, Starbucks and Disney, that spend billions on advertising nonetheless have Facebook fan pages not so different from yours and mine. CEOs, from the president of Royal […]

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