You have a great book or product that can benefit a lot of people. Maybe it solves a problem for them, or helps them understand an important issue. Or perhaps, it will simply entertain them for hours – which is pretty important these days! You want to let people know about it, but you’re not […]
Category: Featured
Why Is My Book Getting No Attention
Have you written a great book, but it seems no one beyond your mother and your spouse is interested in it? You may have one of two problems – or both of them: 1. Your book has wonderful information, or a compelling story, but it lacks a professional polish. If it’s not well organized or […]
Has Your Marketing Message Changed with the Times?
I’ve already started my holiday shopping – OK, just two gifts in hand so far, but it’s a start! In browsing the offerings online and in markets, shops and catalogs, I realize I’m fussier about my choices than I was two or three years ago. And it’s not just a matter of recessionary budget concerns […]
How to Get Started Marketing A Book
It’s understandable, really. People who have the passion necessary to write a book usually have just one thing on their minds: writing their book. Some may think ahead to getting it published, but, tragically, that’s where the planning often ends. I’m not exaggerating when I say “tragically”! I talk to many people who’ve poured years […]
Tips For Giving a Great Print Interview
Have you sent emails to journalists over and over again, trying to get print coverage about your product or book, or offering to submit a great article they can run for free? If you’ve gotten no response, it may be that you lost them even before they scrolled to the bottom of your email. […]
Avoid 5 Common Mistakes When Pitching the Press
All the manpower shortages today at newspapers and magazines have made it much easier – in some ways — to break into print and for getting print coverage. In other ways, it has gotten harder. If you send an email with your credentials and a brief sample of a free, original article, tips list or […]
5 Common Social Media Mistakes
For many people, launching a personal social networking account on Facebook, Twitter or Google+ and firing off some posts is pretty basic stuff. Even the technologically challenged among us find that, with a little help getting started, it’s not so difficult. But using social media to market your book, product or company can be a […]
Social Media Marketing Firm – Should I Hire One
Here’s What to Watch Out For There was a bit of a hullabaloo in the Twitter-verse when Mitt Romney’s audience suddenly jumped by more than 100,000 new followers – in one day. He’d been attracting 3,000 to 4,000 a day when, on July 20, that number shot to 24,000. The next day, it went through […]
5 Steps for Becoming the Newest Go-To Source for Journalists
Want to Become a Media Success Story? Those of you who’ve read my book, Celebritize Yourself, know that it describes a foolproof system for making yourself a go-to source for the media: You provide journalists with the content and insights they need; they provide you with mass-media exposure. We do that for clients by promoting […]
Does Your Marketing Include a Powerful Visual?
As a marketing strategist back in the 1980s, I was profoundly influenced by a brilliant visionary, Al Ries, who’d rocked the advertising world a decade earlier with articles about a new concept he and his co-author called “positioning.” AdAge voted it one of the 75 most important advertising ideas of the previous 75 years! In […]
Want a Shot at the ‘Oprah Effect’? Now You’ve Got It
I was shocked to read last week that Newsweek magazine is planning to end its life in print and become an online-only publication. In retrospect, I should not have been so surprised. After all, I’ve been telling clients for years, “Don’t underestimate the value of online media!” While Newsweek as we know it isn’t going […]
Good News for Authors – E-books Enter a Profitable New Chapter
It’s official: Readers love e-books. According to a new report, e-book sales more than doubled last year over 2010, and adult fiction e- books outsold hardcover fiction books. That’s great news for authors! You can publish an e-book for free on many websites, saving anywhere from $10,000 to $50,000 on the cost of print publishing. […]
Promoting Yourself? Take a Lesson from Batman
The lead-up to the premiere of The Dark Knight Rises has had media outlets across the country jockeying for interviews with one of our clients, the film’s executive producer. It’s been a wild ride! As the originator of the Batman franchise of movies that started in 1989, Michael Uslan is accustomed to media attention. But […]
How to Become a Sought-After Speaker
Groups and Clubs Offer a Steppingstone to Celebrity Ever read the club listings or the meeting announcements in the local section of your newspaper? There’s a group for everything, it seems! Of course, you’ve got your Rotarians and Optimists, but there are a raft of others, from knitting and gardening clubs to chapters devoted to […]
Pay for Performance vs. Traditional PR Companies
It’s Important to Know the Difference Before Hiring Every week, we talk to entrepreneurs and authors who dearly want and need publicity, but are terrified. They tell us they’ve already spent tens of thousands of dollars with a retainer firm and they have next to nothing to show for it. A man once even telephoned […]
Do You Know How to Avoid the Most Common Social Media Mistakes?
Our Video Tips Will Improve Your Effectiveness Online We all realize the power of social media for generating publicity about our message, products and books. Giant corporations, including Coca-Cola, Starbucks and Disney, that spend billions on advertising nonetheless have Facebook fan pages not so different from yours and mine. CEOs, from the president of Royal […]
Online Publicity – It Just Keeps Giving and Giving
They say old habits die hard. When it comes to a habit as personal as how I start each day – with a good cup of coffee and the morning paper – I fervently hope they never die at all. But the numbers are grim. Our nation’s newspapers have reported steadily declining circulation for the […]
How Can People Find You If They Don’t Know You Exist?
Article at a glance: People can’t search for you if they don’t know you exist. Keyword searches return thousands of competing results. Media exposure helps point people to your website. […]