3 Marketing Lessons from a Master Copywriter

When a pioneer and leader in any field dispenses advice, I pay attention. Wisdom gleaned from decades of experience is a priceless gift. When that person is also a renowned marketing expert and legendary copywriter, I not only listen, I also want to pass along that advice along to you. […]

Read More…

Diana Nyad’s 3 Valuable Messages for Authors, Entrepreneurs

I cheered Diana Nyad’s amazing swim from Cuba to Florida last week, and I’ve been listening with exasperation as naysayers now question her accomplishment. The woman is 64. She swam 110 miles through the ocean. Let her have her day! While her feat inspires on several levels, I can’t help but notice the ways her […]

Read More…

Talk Radio’s One of the Best Values for Publicity

One of our clients, a financial advisor, recently had a great interview on a Sirius/XM talk radio show. His office got lots of calls from listeners afterward, and the show host did as well. They were both thrilled. It didn’t surprise me. As a longtime talk radio fan and a host of talk shows for […]

Read More…

3 People Who’ve Helped Me in Business

I love it when I’m asked a question that really makes me think. The latest was, “Who are three people you credit with helping you in business, and what did you learn from them?” That wasn’t an easy one – there have been so many! Thinking it through made me realize that my answers might […]

Read More…

4 Easy Marketing Chores to Update Your Online Presence

Too often, such small but important chores get neglected because more urgent needs demand our attention. But when it comes to marketing, there are some you shouldn’t leave unattended for too long. Anything that negatively affects your professional image online can make a bad impression, and that can hurt your credibility, your reputation and, of […]

Read More…

Want to Promote Yourself? How to Pass the Media Test

One test question that journalists and talk show hosts ask of every potential story or guest interview is: Why should my audience care? If they can’t come up with a good reason, it’s not worth doing the story or the interview. Keeping audiences reading and tuned in is critically important to publications, radio and TV […]

Read More…

How a Business or Author Can Jumpstart Marketing

A newspaper reporter recently interviewed me for a business column on marketing and asked what I thought was a great question: How can a company that stopped or cut back on its marketing during the recession regain marketing momentum? Here’s one thing you can do right away whether you’re a company or an individual, and […]

Read More…

Persistence Pays in the Quest for Publicity

When I share tips for getting publicity, I always emphasize the importance of being stubbornly persistent. It’s essential – whether you’re a public relations professional or an individual trying to get exposure on your own. Judging by the frustration I often hear from prospective clients, being tenacious is much more difficult when your pitches appear […]

Read More…

Business Lessons I’ve Learned as a Small Business CEO

I found a fascinating website while trolling around the Internet recently. It’s called Statistic Brain and it has data and rankings on all kinds of topics, from hair loss to consumer spending. The numbers that caught my eye had to do with start-up business failures. Did you know 25 percent of start-ups strike out within […]

Read More…

How – and When – to Write a Press Release

If you’re trying to get publicity from traditional media, occasionally you may need to write a press release. Yes, you read that right, occasionally. Many PR firms and other marketers do rely heavily on press releases, but I’ve found they’re not the best tool for getting the quality and quantity of coverage we promise our […]

Read More…

Tips from an Online Marketing Master – Part 2

Celebrated social media strategist David Meerman Scott’s newly revised best-selling business classic, The New Rules of Marketing & PR, is a treasure trove of online marketing tools and tactics. David began experimenting with online marketing as the medium was being developed. Although he worked for a company with a multi-million-dollar marketing budget, he found that […]

Read More…

Tips from an Online Marketing Master – Part 1

Anyone interested in learning effective PR and marketing strategies, new and old, should get their hands on David Meerman Scott’s just-published fourth edition of The New Rules of Marketing and PR. First published in 2007, The New Rules is an international bestseller for publisher Wiley with more than 300,000 copies sold in more than 25 […]

Read More…

Uncovering the Message that Makes You Stand Out

Google “dental services” and you’ll get 104 million results. Try “broom sales” and you’ll turn up more than 6.5 million. “Roofing companies” will get you 10.2 million. While that doesn’t necessarily mean there are 104 million dentists, 6.5 million broom salespeople, and 10.2 million roofers out there, it does demonstrate that, for just about any […]

Read More…

Marketing Lessons from the Hostess Twinkie

On Dec. 10, the last batch of Hostess Twinkies went on sale accompanied by moans, groans and a “Save the Twinkie” Facebook campaign from the cream-filled cake’s devoted fans. Hostess Brands, the company that baked Twinkies, had declared bankruptcy and liquidated. But as deaths go, the Twinkie’s was short-lived. On Monday, it’s scheduled to reappear […]

Read More…

AP Style Tips for Getting More Publicity

If you needed to ask a favor from someone who speaks only Spanish, you’d ask in Spanish if you could, right? At the very least, you might learn enough Spanish to get your point across. Likewise, if you’re reaching out to newspapers, magazines and other print media journalists, you’ll gain more respect and credibility, and […]

Read More…

Subscribe to the PR Insider.

Sign up for the PR Insider Newsletter to receive weekly publicity tips to get you featured in the print publications and on TV and radio.

  • This field is for validation purposes and should be left unchanged.