Why You, Too, Can Get National Media Exposure

What is it that makes you say, “I had a really great day at work today?” The answer may not be as obvious as one might think. For instance, if you’re a salesman, it’s probably not only closing some deals, but also making the sale that you know will perfectly solve your customer’s problem. As […]

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Off for Memorial Day? Clean Up Your Online Presence

On Monday, many of us will close our shops and businesses and take time to reflect on the 1.3 million Americans who have lost their lives in defense of our nation. Some of us will attend parades and other tributes; others will plant flags in cemeteries; still others will honor the fallen by volunteering their […]

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Building Your Ideal Following on Social Media

Starting anything from scratch can be tricky – especially when you don’t know the tricks! For people who’ve got the basics of online social networking and not much more, launching an account on Twitter, Facebook or Google+ is often downright frustrating. How do you get your target audience to “like” and follow you if they […]

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Find Great Publicity on Local TV Stations

I often emphasize the need for a multi-media approach to public relations: getting your message out on at least a couple of the traditional media (radio, print, TV) that your target audience is using while also building your social media marketing. But people sometimes tell me, “I just don’t have time for lots of radio […]

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Did Your Publicity Vanish from the News Website?

Why That Happens & What to Do About It Getting earned media – publicity that isn’t paid for as advertisements and commercials are – is a sure way to boost your credibility with prospective customers and an excellent means of gaining publicity for yourself, your business or your product. Being quoted as an expert in […]

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Why a ‘Nobody’ Is Getting So Much Publicity

We weren’t Dr. Jaime Kulaga’s first choice for a PR firm. “The first publicist I went to said, ‘What are you thinking, self-publishing your book?’ And ‘What are you thinking, going up against a lot of well-known authors?’ ” Dr. Kulaga recalls. “They said I was a nobody, so they wouldn’t benefit from representing me. […]

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Use Facebook to Your Advantage for Social Media Marketing – Despite the Changes

It seems nothing changes faster in social media marketing than the big social media platforms – Facebook, Twitter, Google+. No sooner do we figure out how to best market a product or promote a business than they change the rules! That’s been especially true for Facebook, which had to find new ways to make money […]

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Using Social Media to Boost Book Signings

Whether your book is a nonfiction marketing tool for your brand or business, or the newest release in your writing career, staging book signings can help build your audience. It’s an age-old practice that has changed – as with almost everything in the publishing industry – due to social media and other online tools. Not […]

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Why Buying Social Media Followers Can Hurt You

If you get spam emails, you’ve probably seen subject lines like this: “Buy followers for cheap!” “Look more legit – Twitter followers $2.99 per 1,000” Boosting your following on social media for just a few bucks can be tempting. Popularity increases perceived value, so a large audience conveys clout and credibility. It’s also an endorsement […]

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How A Pie In The Sky Idea Became Reality

Marketing Efforts Soar When You Think Outside the Box A prospective new client for us at EMSI had big plans for March 14 – National Pi Day. Patrick Walsh, CEO of AirSign Aerial Advertising, had teamed up with Ben Davis, the artist known as ISHKY, to create a surprise spectacle in the skies over the […]

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4 Tips for Sharing Your Publicity on Social Media

If you’re building your credibility and visibility by seeking publicity from the mass media, you’ll get much greater returns if you share that publicity online. That means posting it on your website, where visitors will see you have the endorsement of journalists and radio and TV talk show hosts (credibility). It also means sharing links […]

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How to Grow Your Public Speaking Business

Spring and summer are busy times for booking professional public speakers. Businesses and industries are planning conferences, trade shows and training events. Colleges and universities are looking for commencement and motivational speakers. Are you hoping to receive some of those invitations? If so, what are you doing to ensure you’ll appeal to the organizations seeking […]

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3 Must-Do’s on Social Media to be “Real”

It’s become a fact of life: If you want to build your brand or promote yourself or your business, social media marketing absolutely must be part of your overall strategy. Marketers get it: 97 percent of those surveyed for the 2013 Social Media Marketing Industry Report say they use social media; 86 percent say it’s […]

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3 New Do’s for Marketing Your Book

Recently we visited beautiful Amelia Island, Fla., to host a publicity workshop at its big annual Book Festival. Preparing for this event got me thinking about how much both book publishing and publicity have changed since 1990, when I began representing authors. With the rise of the Internet, new rules developed and strategies evolved – […]

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To Get Folks Talking, Strike an Emotional Chord

3 Qualities of Successful Publicity I’m constantly entertained by the creativity businesses display as they seek publicity to keep their name in front of audiences and build their brand. While some efforts are more successful than others, invariably the best ones remind us that we need to think beyond the obvious. To get people talking […]

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4 Tips to Increase Your Search Traffic

I often write – and talk! – about the tremendous visibility and credibility that comes with exposure in the print media. That has increased exponentially in the past 15 to 20 years as just about every publication now publishes online as well. Exposure in your hometown paper automatically becomes exposure online in most cases. There […]

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Are You in the Game or Just Watching?

I confess I am not a football fan. I don’t watch the games; I don’t know all the teams. But guess where I’ll be Sunday night. With my husband beside me and my chicken wings and nachos in front of me? You’ve got it – I’ll be right there with the rest of America watching […]

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