Social media sites always seem to be tinkering with what they offer and how we interact with their products. Sometimes that tinkering leads to exciting results. Sometimes it’s just confusing, even to me and I lead a public relations firm that assists clients with their social media campaigns! […]
Category: Featured
Tips for Making the Most of Your Print Interview
Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist. […]
Secrets for Getting Product Publicity
So you want publicity for your product, stories and interviews about how wonderful it is, all the people it will help and why it’s so important. How do you get journalists and talk show hosts to tell those stories? You don’t. […]
Your Best Marketing Tool For The New Year
Nearly every day, someone asks my advice on the best way to promote their business or themselves. I often tell them, “Write a book.” “A book?” some say with surprise. “But I’m not an author!” […]
5 Tips for Promoting Yourself in 2015
When you pitch yourself – or your business, service, product or book – to the media, they’re naturally going to be most interested in you – or your business, service, product, or book. Right? Wrong!! […]
Advertising or Publicity? Which one do you trust more?
I don’t know about you, but my husband and I will be darned glad when today’s voting ends, and all the political ads with it. […]
Why Press Releases Don’t Work Anymore
And Something That Will… At EMSI, we don’t use conventional press releases to secure media coverage for our clients and we haven’t for nearly 25 years. I realized early on that they just weren’t effective at getting the quality and quantity of publicity we guarantee. So we tried to make it as easy as possible for […]
Afraid to Admit that You Don’t Understand Social Media?
I talk to a lot of business owners and authors who don’t “get” social media. A year or two ago when I’d speak with them, most were quick to say they didn’t understand it and didn’t need to. […]
How to Use Publicity to Earn Trust (and How Not To!)
Gaining credibility is one of the greatest benefits of getting coverage in the media. In P.R., we tell people this so often it becomes like a favorite song sung over and over again – eventually, you don’t think much about the words, you just sing them. Which is why I enjoyed this real-life consumer experience […]
Do You Have a Content Marketing Strategy?
Survey Sheds Light on What Works & What Doesn’t Are you familiar with content marketing and how to use it to promote your brand, product or book? If you answered “No,” read on! It can help you in countless ways. If you said “Yes,” read on! I’ve found some great new information that will make […]
5 Tips for Creating Great Marketing Videos
If you’re ever online, the evidence is right in front of your eyes: Video has become a primary marketing tool. If you want to keep visitors on your website or draw followers in on social media, you need to incorporate at least some video. It’s not hard and you don’t need a lot of expensive […]
How to Get on the Ellen Show
Clients and prospective clients often come to me with a very short wish list for the media they’d like to get: Ellen. As in, The Ellen DeGeneres Show. Before Ellen, the short list was Oprah. Who wouldn’t want to be on Ellen’s show? The comedian, like Oprah before her (whose syndicated talk show ended in […]
Social Media Tips for Authors
Writing a book requires time, focus, and plenty of work – believe me, I know! My own book, Celebritize Yourself, was one of the biggest projects I’ve undertaken and, because of that, one of my proudest accomplishments. Because I’ve been working with authors since I launched my business in 1990, I knew that marketing Celebritize […]
3 Tips for Effective Social Media Marketing
People often ask me how social media works as a marketing tool — especially after I’ve explained to them that they should limit using Facebook and Twitter to ask followers to buy their product or service, visit their website or read their blog. “How will I ever sell anything that way?” they ask. You are […]
Why Q4 Publicity is Critical to Your Bottom Line
Labor Day is right around the corner and, while the barbecue lover in me thinks only of ribs on the grill, my inner businesswoman is saying, “Fourth quarter, dead ahead!” I like to get a running start planning for the all-important Q4 for a number of reasons. For one, it’s our last opportunity to hit […]
Why Talk Radio May Be Your Best Bet for Publicity
What’s the most effective traditional medium for getting publicity to promote your business or service? That depends on your audience and your message. You may find more of your target demographics among magazine readers than TV audiences, […]
3 Easy Tips for Getting Yourself Publicity
Last week, we received this email from a journalist: “I have to tell you how grateful I am that you send these articles! I am down from a three-person office to just me!!! These articles help me keep the magazine looking good!” We’ve been getting more and more notes like that in recent years as […]
Does PR Influence Your Sales?
In almost every conversation I have with prospective clients, I’m asked, “How many sales can I expect from this campaign?” Or I’m told, “I’ll know you’re successful when I see a big jump in sales.” That’s an expectation PR professionals are used to hearing; it comes from the biggest boardrooms and the smallest mom-and-pop shops. […]