2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s […]
The first half of 2020 has provided us with some unusual times. For months, a handful of extraordinary events have dominated the news cycle. The COVID-19 pandemic has been the major culprit, but more recently protests across the nation took center stage. So, when two of our News & Experts team members – Miguel Casellas-Gil […]
In my last two PR Insiders, I shared with you tips for getting media opportunities – without being opportunistic – during the COVID-19 crisis, as well as tips for how to handle media interviews once you land them. This week, let’s look at the next step. At some point this challenging situation we are all […]
In the last PR Insider, I shared with you some tips for reaching out to the media during the coronavirus crisis; tips that I had also discussed in a webinar I participated in titled “Authority Marketing in a COVID-19 World.” That webinar was inspired, of course, by the many ways in which the coronavirus has […]
COVID-19 has changed the daily lives of you, me and people around the globe, and also has raised questions about whether people should continue to promote their personal and business brands during these difficult times. With those very questions in mind, I was asked recently to participate as a panelist in a webinar titled “Authority […]
When economists and business people say the world is flat, they aren’t talking about concerns our ancestors had about sailing off the edge of the earth. Instead, “the world is flat” in a business context means that, thanks to rapid advances in technology and communication, entrepreneurs and companies are now part of a global marketplace. […]
As I’m sure you’ll agree, there’s nothing like a little good news to make arriving at the office for another day of work worthwhile. Just this morning the whole team here at EMSI celebrated when one of our print campaign managers revealed she had arranged an interview last night for a client with CNNMoney.com. But […]
Sometimes people are surprised — OK, dumbfounded — when I explain that they shouldn’t pitch their product during their radio talk show interview. “What?” they say. “Isn’t that why I’m on the show??” Actually, no. Show hosts don’t want to sell your book, product, or services. They want to provide information and entertainment that keeps […]
Financial advisors love to remind us that we should think about taxes all year long, not just the end of the year. Let’s face it, though. Many of us – me included – get so caught up in our day-to-day activities and responsibilities that thoughts of what we can do to offset our tax bills […]
Social media sites have become a powerful way to market your brand, but by now everyone should know that they present pitfalls as well. Companies end up apologizing over ill-advised tweets. Individuals create controversy with Facebook posts they no doubt thought were innocuous. […]
When To Do It Yourself And When To Call In the PR Pros Every homeowner faces these sorts of situations sooner or later – and usually sooner. A bathroom faucet is leaking. An electrical outlet is dead. The washing machine stopped in mid wash. Hmmm, you say to yourself as you rummage through your toolbox. […]
Even the jolliest among us find it difficult to think about the holidays this many months in advance, but when it comes to marketing, you have little choice. Now is the time to position yourself, your product or your book if you want to be at the top of the media’s – and your potential […]
Attracting the media’s attention so you can promote yourself, your brand or your business can be tricky at times. Play your cards right and you could become a go-to source whom journalists rely on regularly for insight when news happens related to your area of expertise. […]
Hardly a day goes by when I don’t go on Google, type in a few search words and sit back while links to a dozen or so websites appear before me on the screen. […]
Sometimes I speak to authors who finally have a book ready for publication after months or years of hard work, yet sadly, in all that time, they neglected to give any thought to a key reality of the book-publishing world. […]
Not so many years ago, I paid little attention to that pound sign on my computer keyboard. You know, the one that looks like this: #. Then along came Twitter and what we have come to call the “hashtag,” […]
The Long And Fruitful Courtship Of Prospective Clients And Customers One lesson I’ve learned in the marketing and public relations game over the years is that gathering leads is not just about trying to reach a point where you can close a sale – it’s about building a relationship. Sure, it’s understandable that people want […]
Today is Mobilegeddon – it’s all over the news! And, if you’re anything like me, you’re wondering what the heck that means. Those Google phone searches you and I love to do while waiting for the traffic light to change or standing in the grocery check-out line, will no longer provide the same results. […]