Case Study: Gary Miliefsky’s Top Tier Media Exposure with News & Experts
“Joining us now is Gary Miliefsky, cyber security expert. Gary, good to have you on the show.” Gary faces the camera against a backdrop of city lights, looking dapper in a suit.
Celebritize Yourself: 5 Things To Focus On When Defining Your Brand
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and...
Whether it’s business or personal, it’s never too soon to revisit your 2016 goals.
As the owner of a 25-year-old PR and marketing agency, I like to encourage business owners — and individuals, for that matter — to start their New Year by setting goals for the coming 12 months. I know for myself, there have been times when I didn’t set goals or...
How To Generate Blog Ideas That Will Keep Readers Coming Back
A well-written and regularly updated blog is a great marketing tool for a variety of reasons. A blog drives people to your website, helps you build your personal or company brand, and allows you to develop a relationship with customers or readers. But let’s face it,...
Orange Is the New Black’s Early Release
Six hours makes a big difference on social media. Yesterday, CEO Reed Hastings of Netflix heightened the hype by announcing that the third season of Orange is the New Black would be available for streaming before the official midnight launch time. He did it at a...
Gaining the Publicity Edge
An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage
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