Marsha Friedman+ by | Oct 4, 2016 | EMSI Blog
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and...
Marsha Friedman+ by | Mar 6, 2016 | EMSI Blog
As the owner of a 25-year-old PR and marketing agency, I like to encourage business owners — and individuals, for that matter — to start their New Year by setting goals for the coming 12 months. I know for myself, there have been times when I didn’t set goals or...
Marsha Friedman+ by | Sep 23, 2015 | EMSI Blog
A well-written and regularly updated blog is a great marketing tool for a variety of reasons. A blog drives people to your website, helps you build your personal or company brand, and allows you to develop a relationship with customers or readers. But let’s face it,...
EMSI+ by | Jul 1, 2015 | EMSI Blog
Six hours makes a big difference on social media. Yesterday, CEO Reed Hastings of Netflix heightened the hype by announcing that the third season of Orange is the New Black would be available for streaming before the official midnight launch time. He did it at a...
EMSI+ by | Mar 2, 2015 | EMSI Blog
Instagram is the hottest social network around these days. People are joining the network in droves, and according to statista.com, they passed 300 Million monthly users in December of 2014. That’s up from 200 Million in March of 2014. For perspective, Twitter...
EMSI+ by | Feb 23, 2015 | EMSI Blog
Location based apps have changed the way people move throughout the world in the last few years. What started with the ability to use maps with your smartphone has now become a part of nearly every social network. People are literally mapping out every step of their...
