When economists and business people say the world is flat, they aren’t talking about concerns our ancestors had about sailing off the edge of the earth. Instead, “the world is flat” in a business context means that, thanks to rapid advances in technology and communication, entrepreneurs and companies are now part of a global marketplace. […]
“Joining us now is Gary Miliefsky, cyber security expert. Gary, good to have you on the show.” Gary faces the camera against a backdrop of city lights, looking dapper in a suit. […]
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade […]
As the owner of a 25-year-old PR and marketing agency, I like to encourage business owners — and individuals, for that matter — to start their New Year by setting goals for the coming 12 months. I know for myself, there have been times when I didn’t set goals or have a marketing strategy defined. […]
A well-written and regularly updated blog is a great marketing tool for a variety of reasons. A blog drives people to your website, helps you build your personal or company brand, and allows you to develop a relationship with customers or readers. […]
Six hours makes a big difference on social media. Yesterday, CEO Reed Hastings of Netflix heightened the hype by announcing that the third season of Orange is the New Black would be available for streaming before the official midnight launch time. […]
Instagram is the hottest social network around these days. People are joining the network in droves, and according to statista.com, they passed 300 Million monthly users in December of 2014. […]
Location based apps have changed the way people move throughout the world in the last few years. What started with the ability to use maps with your smartphone has now become a part of nearly every social network. People are literally mapping out every step […]
Did you know that the apps on your smartphone may be putting your personal and business data at risk? Many of your mobile downloads contain malware disguised as a trusted app that can lead to data and identity leaks. On top of the risk of malware, many apps are demanding that you give them permission […]
You may use only Facebook or Twitter, but there are hundreds of notable active social networking sites with billions of users around the world. New platforms are constantly emerging and trying to appeal to their niche market in the digital world. […]
Whether you’re using Twitter to get a job, grow your business or just connect with new people, you’ll be much more successful if you follow some rules of social media engagement. Who better to learn from than comedian Ellen DeGeneres, who has more than 31.4 million followers and famously crashed Twitter by posting her Oscar […]
US Airways reminded everyone Monday that humans make mistakes. But not everyone represents a major brand and shares a mistake that large on social media. Errors as grandiose as US Airways’ end up in headlines around the country. It’s more than embarrassing – it can affect the airline’s bottom line. The brand is now forever […]
A pie-in-the-sky goal, according to Dictionary.com, is “preposterously optimistic.” Last night we learned preposterous is always possible. But first, a quick back story… In the summer of 2012, CEO Marsha Friedman other team members of EMSI Public Relations including me were scouting locations in Wesley Chapel, Fla., to relocate the headquarters of this national marketing […]
Many entrepreneurs with a new product to promote have a hard time envisioning helpful publicity beyond news stories about how fabulous their Great New Thing is. While that kind of coverage is like hitting the jackpot, it’s not easy to get and it’s impossible to sustain. And sustenance is crucial: to stand out in a […]
For fiction and non-fiction authors, book promotion can be one of the most challenging and potentially frustrating parts of the process. It’s understandable, really. People who have the passion necessary to write a book usually have just one thing on their minds: writing their book. Some may think ahead to getting it published, but, tragically, […]
What makes EMSI Public Relations one of the top public relations firms? For starters, it’s how we’re different than traditional PR firms. We’re a pioneer in pay-for-performance publicity. Our model guarantees media placements and social media connections, so clients don’t have to spend thousands for “best efforts.” In today’s world, guaranteed publicity that works with […]
Our team is full of fathers! Starting from the left – Will Candler, Damon Friedman, Alex Hinojosa, Rich Ghazarian, and Russ Handler. We’re missing one father from the picture – and someone who feels like a father to all of us – our President, Steve Friedman!! From all of the fathers at EMSI, we wish […]
It’s official: I’m a father! Just over 3 months ago, my wife gave birth to our very first addition to the family. Like every new father, I snapped pictures of everything and posted to Facebook. Looking back, I honestly think I took at least one picture a day for a month. And why shouldn’t I? […]