Think about how you get information these days. Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a […]
We often hear people express puzzlement about the value of PR. What’s my ROI, they wonder, and how do I determine it? Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action […]
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