“Joining us now is Gary Miliefsky, cyber security expert. Gary, good to have you on the show.” Gary faces the camera against a backdrop of city lights, looking dapper in a suit.
Our goal is to make Michael the go-to guy for top tier media when it comes to topics or stories concerning movies or popular culture, and make him recognizable as not only the initiator of the Batman movie franchise, but also as an entertainment guru with industry knowledge and experience that’s helpful and interesting to consumers as well as those in Hollywood. Towards that end, EMSI has steadily booked Michael in electronic media such as Fox Business News, CNBC, Bloomberg TV and BBC Worldwide, as well as print articles including the New York Times, Forbes, The Christian Science Monitor, USA Today and many others.
Over the last few years, we’ve booked Dr. Katz on more than 300 radio shows, and dozens of television appearances. His command of how to work well with the media has made his PR campaign the bread and butter of his company’s product marketing.
EMSI began booking her for interviews on radio, on TV and in print as an expert commentator about the recession as it was affecting the consumer retail business. So far, Darlene has had more than 100 radio interviews and several national TV interviews. In addition, she has appeared in a variety of print and Web publications with a combined circulation/impressions level of more than 100 million. This national media exposure has accomplished two key goals: 1) it positioned her as an expert on the inner workings of the retail industry, and 2) at the same time afforded her the opportunity to promote her book.
By heading in the opposite direction, we wound up hitting a home run for Ruff, booking more than 130 radio interviews since January of 2009, and scoring him 11 TV interviews, 10 of them on nationally televised shows and three of them on CNBC’s Squawk Box, a perfect fit for Howard’s tell-it-like-it-is style.
