Written A Book? The Next Step Is To Get It Reviewed

I’ve long advocated writing a book as an extremely effective way to market your personal brand, and I’m happy to report that more and more professionals – doctors, lawyers, financial professionals, CEOs and others – have come to recognize the value of this. After all, why slip a potential client a business card when you […]

Read More…

Trump, Carson And The Power Of Books As Marketing Tools

For years I have urged clients (and non-clients for that matter) to write a book as a way to define their brand and their message. My point has always been that when you can promote yourself as a published author, it gives you added credibility with the media and is much more impressive […]

Read More…

Using Social Media to Boost Book Signings

Whether your book is a nonfiction marketing tool for your brand or business, or the newest release in your writing career, staging book signings can help build your audience. It’s an age-old practice that has changed – as with almost everything in the publishing industry – due to social media and other online tools. Not […]

Read More…

3 New Do’s for Marketing Your Book

Recently we visited beautiful Amelia Island, Fla., to host a publicity workshop at its big annual Book Festival. Preparing for this event got me thinking about how much both book publishing and publicity have changed since 1990, when I began representing authors. With the rise of the Internet, new rules developed and strategies evolved – […]

Read More…

Marketing Your Book or Product for the Holidays

With the holidays fast approaching, a wonderful window of opportunity is open for people with products, books and even services to promote. How can you best take advantage? An ideal person to ask is “America’s foremost gift expert,” Robyn Spizman, the national media go-to advisor on gift-giving and New York Times bestselling author. As part […]

Read More…

Diana Nyad’s 3 Valuable Messages for Authors, Entrepreneurs

I cheered Diana Nyad’s amazing swim from Cuba to Florida last week, and I’ve been listening with exasperation as naysayers now question her accomplishment. The woman is 64. She swam 110 miles through the ocean. Let her have her day! While her feat inspires on several levels, I can’t help but notice the ways her […]

Read More…

How a Business or Author Can Jumpstart Marketing

A newspaper reporter recently interviewed me for a business column on marketing and asked what I thought was a great question: How can a company that stopped or cut back on its marketing during the recession regain marketing momentum? Here’s one thing you can do right away whether you’re a company or an individual, and […]

Read More…

Is Your Book on a Summer Reading List

If there’s a season for reading, it’s summer — a time for family vacations, for afternoons at the beach, for weekends in the backyard hammock. We Americans love to get outside in the summer, and many of us grab a book as we head out the door. In fact, 50 percent of book lovers change […]

Read More…

Are You Ready to Celebritize Yourself?

Take My Quiz to Find Out In my book, Celebritize Yourself, I write about my three-step method for increasing your visibility in order to promote your business, product, professional practice or book. It’s all about becoming an expert “celebrity” – someone journalists and talk show hosts turn to for informative and/or entertaining content. Celebritizing yourself […]

Read More…

Tips For Publishing Your Own Book

Publishing a Business Book? Make Sure It Looks as Smart as You I’ve said it before and I’ve done it myself: If you’re a professional or business person, writing a book that shows off your expertise is a wonderful way to market your service or product. It sets you apart from your competition and readers […]

Read More…

Are You Looking for a Literary Agent

What Is The Book Industry Telling Fiction & Business Authors About Traditional Publishing? The same things we are! It was nice to get that validation earlier this month at the 31st annual Cocoa Beach Writers Conference. Our vice president for media operations, Alex Hinojosa, attended as a workshop speaker – and took the opportunity to attend a […]

Read More…

How to Stand Out From Your Competition

How a Book Can Boost Your Profile – and Business After several years in public relations, I noticed a distinct pattern among my clients: The entrepreneurs, doctors, lawyers and business owners who’d written books were hands down far more successful in getting media attention than those who hadn’t. We were easily able to position them […]

Read More…

Subscribe to the PR Insider.

Sign up for the PR Insider Newsletter to receive weekly publicity tips to get you featured in the print publications and on TV and radio.

  • This field is for validation purposes and should be left unchanged.